Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Demand for contact lenses and solutions in South Africa continues to rise, although in value terms, the category is considerably smaller compared to spectacles. Demand in the country is mainly driven by younger consumers. In South Africa, the wearing…
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
The South African economy has continued to struggle in 2023, as reflected by 0.4% real GDP growth, the unemployment rate stagnating beyond 32%, and the South African rand depreciating further against major currencies. Economic growth has also been…
During the review period, many consumers have been facing financial difficulties as the cost of living in South Africa has been increasing on a monthly basis. For many consumers, their health is an afterthought with most instead prioritising…
The trading environment in South Africa paints a bleak picture; post-pandemic recovery hindered by deteriorating local economic conditions, including erratic electricity supply, weak growth and high levels of inflation. South Africa’s food price…
The pandemic and its subsequent restrictions imposed on travel had a significant impact on the entire tourism industry, including consumer foodservice through travel. This location recorded the most severe declines in 2020, as, whilst all locations…
The consumer electronics market in South Africa is becoming increasingly characterised by high levels of innovation by the leading players. With tough economic conditions placing pressure on consumers’ disposable incomes, brand owners sought to…
Demand for consumer credit gross lending is set to continue to increase in 2023, despite the South African Reserve Bank’s consecutive rises in interest rates to stabilise inflationary pressures. This trend has been driven mainly by declining…