Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2022, the lingering impact of heightened hygiene consciousness due to the pandemic continued to influence the performance of home care categories in South Africa. For example, bleach continued to see positive growth in 2022, even following the…
Overall demand for home care in South Africa remained stable in 2023, despite some variations in performance across the categories. While there may be a difference between high-income and low-income individuals in South Africa, the impact of elevated…
Towards the end of the review period, there was a growing demand for home audio and cinema products which did not require a lot of time to set up and operate, commensurate with increasingly busy lifestyles. One product to benefit from this trend was…
Overall value sales of home and garden in South Africa continued to rise in 2023, despite prevailing economic challenges in the country significantly eroding consumers' disposable incomes. These challenges stemmed primarily from the persistent rise…
Since the pandemic, consumers have slowly begun to prioritise their health and wellness. This in turn has led to growing sales of herbal/traditional products. For example, Clicks stocks a brand called Sela. Sela is a tea bag brand that is available…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
After being affected by restrictive lockdown restrictions, which resulted in the imposition of face masks and limited social gatherings, beauty specialists in South Africa are now benefiting from consumers’ revived routines, including returning to…
Many companies in South Africa are adopting a hybrid working model, a trend that was facilitated by the COVID-19 pandemic. Such a development has boosted volume sales of headphone products, which saw continued growth in 2023. The main reason behind…
There was a strong emphasis on natural ingredients within hair care in South Africa towards the end of the review period. An increasing number of consumers have moved away from potentially harmful chemicals in their hair care products and are…
Although retail volume sales of gum are expected to return to a slight decline in 2023, the category is set to record strong single-digit retail current value growth in 2023, primarily driven by price rises, value-added options, and flavour…