Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Imaging devices are increasingly under threat from alternative, better value for money products that serve the same purpose, most notably smartphones. Most new smartphones have an imaging functionality that competes with both digital cameras and…
Rolling blackouts (loadshedding) have persisted in 2023, averaging stage 4 for the year (at the time of writing this report), which means that consumers experience power cuts for three to four two-hour slots per day. As a result, consumers have cut…
The number of hypermarkets operating in South Africa continued to decline in 2023. The trend emerged just prior to the pandemic due to cautious investments in the wake of economic uncertainty in the country. This scenario was exacerbated by lockdown…
2022 saw many South Africans reduce their spending on perceived non-essentials as the cost of living increased. In many aspects, health and wellness demands from consumers took a backseat in their priorities, given inflationary pressures. Major…
With the continued development of the health and wellness industry in South Africa, children are being increasingly targeted as a significant consumer group for healthier soft drinks. Much of this is being driven by local parents, who are becoming…
Private label snacks have grown in popularity as South Africans seek affordable alternatives to well-known, established brands. Retailers are capitalising on this trend by investing in research and development to create innovative snacks that cater…
Hot drink innovations in 2022 were primarily focused on new offerings addressing consumer demand for non-animal products, including healthy plant-based alternatives, across chocolate-based, malt-based and other plant-based drinks. However, these…
2022 was a challenging year for many South Africans challenged by continuous blackouts, rising food inflation and unemployment. While consumers reduced non-essential spending to help balance household budgets, healthy eating remained top of mind.…
Globally, young adults are the key consumers of plant-based foods, and South Africa is no different. South Africa ranks in the top five countries that ordered the most vegan dishes according to UberEats, with vegan burgers reported as the most…
In the coming years, South Africa is predicted to see a rise in the number of households, particularly single person households, which continue to be the largest and fastest growing household type. In 2022, household spending was impacted by a 7%…