Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
As international tourist arrivals to South Africa experience a resurgence, there has been a significant increase in airlift capacity, reaching levels comparable to pre-pandemic years. Cape Town International Airport, in particular, has reported a…
South Africa is struggling with the impact of high inflation and decreased disposable incomes, resulting in brands needing to be competitive to obtain their share of financially-restricted consumers’ budgets. Post-pandemic, eating out is considered a…
Laundry care in South Africa recorded a flat performance in 2023, although the largest category of laundry detergents continued to experience rising demand, a trend supported by a marginal decline in the average unit price. Laundry care in the…
The shortage of electricity across the country has resulted in increasing demand for alternative power sources such as solar and gas. Since the introduction of load shedding in South Africa, which restricts access to electricity for a certain amount…
Popular juice brand Liqui-Fruit (Pioneer Foods (Pty) Ltd for PepsiCo Inc) has been rebranded. Its packaging has switched from a colourful box to a white background where the logo’s colour is associated with the juice’s flavour. When compared to the…
Lab grown diamonds are gaining popularity in South Africa, and the reason for this is twofold. The first reason is that lab-grown diamonds are cheaper. Consumers have seen falling disposable incomes in 2023, and therefore lab-grown diamonds have…
Many South Africans face tough economic conditions due to the rising cost of living. This is forcing them to reduce their discretionary spending. Due to economic difficulties in the country, increasing numbers of consumers are trading down from…
The emergence of products with multiple functions across the consumer electronics industry continued to have a negative impact on in-car entertainment in South Africa in 2023. In-car navigation, for example, is increasingly affected by the fact that…
Imaging devices are increasingly under threat from alternative, better value for money products that serve the same purpose, most notably smartphones. Most new smartphones have an imaging functionality that competes with both digital cameras and…
Rolling blackouts (loadshedding) have persisted in 2023, averaging stage 4 for the year (at the time of writing this report), which means that consumers experience power cuts for three to four two-hour slots per day. As a result, consumers have cut…