Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Private label snacks have grown in popularity as South Africans seek affordable alternatives to well-known, established brands. Retailers are capitalising on this trend by investing in research and development to create innovative snacks that cater…
With the continued development of the health and wellness industry in South Africa, children are being increasingly targeted as a significant consumer group for healthier soft drinks. Much of this is being driven by local parents, who are becoming…
2022 saw many South Africans reduce their spending on perceived non-essentials as the cost of living increased. In many aspects, health and wellness demands from consumers took a backseat in their priorities, given inflationary pressures. Major…
With many consumers struggling financially in South Africa, apparel accessories are regarded as non-essential purchases. With the high levels of inflation that impact the daily cost of living for South Africans, many consumers are reducing their…
For many South Africans, apparel and footwear is perceived as a non-essential purchase, with price-sensitive consumers reducing their discretionary spending in 2023 due to the impact of high inflation on food, fuel and even electricity. Consumers are…
Many local consumers remain extremely price sensitive in 2023 due to high levels of inflation impacting the prices of food, fuel, mortgage and even rent in South Africa. Hence, they are looking for value for money when they purchase childrenswear.…
Many South Africans continue to struggle financially in 2023 due to the cost-of-living crisis, where high levels of inflation are impacting the cost of food, fuel and even mortgage and rent payments. Therefore, price-sensitive consumers are reducing…
Hosiery remains a small and declining category in South Africa (in retail volume sales terms). Generally, hosiery will account for low share of shelf in most apparel and retail stores. Similarly, expansion potential is relatively limited as there is…
Many South Africans face tough economic conditions due to the rising cost of living. This is forcing them to reduce their discretionary spending. Due to economic difficulties in the country, increasing numbers of consumers are trading down from…
Since the pandemic, the focus on wearing formal attire has shifted to more casual trends in South Africa. This trend remains prevalent in 2023, with fewer formal attire ranges being displayed in various men’s apparel specialists. As a result, many…