South Africa

Overall value sales of home and garden in South Africa continued to rise in 2023, despite prevailing economic challenges in the country significantly eroding consumers' disposable incomes. These challenges stemmed primarily from the persistent rise…

Value sales of home furnishings in South Africa continued to rise in 2023. However, retailers have shifted to procuring more locally manufactured furniture following the high costs of shipping and supply chain delays. Local and global logistics…

In 2023, value sales growth of home improvement in South Africa remained fairly flat, but some local consumers continued to be invest in their kitchens and bathrooms. Bathroom and kitchen renovations are some of the most popular as these are most…

In 2023, sustainability remained a key focus for consumers in South Africa, leading to growing demand for homewares such as kitchen utensils and other items made from eco-friendly materials. Products such as bamboo utensils and reusable silicone food…

Demand for contact lenses and solutions in South Africa continues to rise, although in value terms, the category is considerably smaller compared to spectacles. Demand in the country is mainly driven by younger consumers. In South Africa, the wearing…

Demand for eyewear in South Africa continues to rise, despite the rising cost of living. Many local consumers are struggling financially and are prioritising certain goods over others. Additionally, South Africans are becoming more strategic in terms…

Spectacles in South Africa remains a highly lucrative category, and dominates value sales of overall eyewear in the country. As many South Africans continue to face economic hardship, they are being forced to review their budgets and spend more…

Demand for sunglasses in South Africa was already declining prior to the pandemic. Following the steep drop in volume sales in 2020 due to lockdowns and lack of mobility, demand continues to gradually fall as South Africa’s economy struggles, forcing…

Despite the growing demand for e-vapour products, and the declining revenue and volumes of cigarettes in South Africa, the latter category continued to represent the largest value share within tobacco in 2023. In understanding this demographic, males…

Traditionally, shisha that incorporates the use of pipe tobacco in South Africa was marketed as safe, and made popular during social events due to a positive perception. It is a product that is fairly popular among the younger demographic. However,…