Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Cat food is expected to maintain current value growth in South Africa in 2024. The cat population has been rising faster than the dog population in in the country, with the rising popularity of cats leading to increased demand for cat food. While the…
The recent economic climate in South Africa has been characterised by significant challenges, with rising unemployment, inflation, steep hikes in interest rates, and economic pressure on the average consumer. These challenges are putting immense…
Other pet food is expected to continue to see current value growth in South Africa in 2024. Increases are expected across all categories, with fish food and small mammal/reptile food seeing the fastest growth rates from a lower base. The unit price…
Pet care in South Africa is expected to experience significant current value growth in 2024, which is reflective of the importance of pets in everyday life. Growth is attributable to various factors, including the growing pet population, and the…
Pet products witnessed consistent current value growth in South Africa in the review period, and is expected to continue growing in 2024. In addition to pet products for sanitisation, such as cat litter, an increase in pet healthcare products has…
Baby and child-specific products in South Africa remained resilient in 2023, despite a struggling economy. Many consumers continued to prioritise their children’s wellbeing, supporting further demand across the category. This ongoing positive…
Bath and shower in South African remained an essential category for many local consumers in 2023. Despite being financially challenged, much of the country’s population perceives bar soap as essential and tends to be included in most consumers’…
In 2023, demand for beauty and personal care in South Africa continued to rise, despite many local consumers experiencing financial difficulties due to the cost-of-living crises. As a result, South Africans prioritised their expenditure and where…
Demand for colour cosmetics in South Africa remained below pre-pandemic levels in 2023, as many local consumers continued to struggle financially and reduced their purchases of perceived non-essential products. However, sales promotions on colour…
Despite remaining under financial pressure in 2023, demand for deodorants in South Africa continued to grow. However, many consumers reviewed their budgets and only prioritised certain products, while also becoming extremely strategic in terms of…