Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Overall value sales of home and garden in South Africa continued to rise in 2023, despite prevailing economic challenges in the country significantly eroding consumers' disposable incomes. These challenges stemmed primarily from the persistent rise…
Value sales of home furnishings in South Africa continued to rise in 2023. However, retailers have shifted to procuring more locally manufactured furniture following the high costs of shipping and supply chain delays. Local and global logistics…
In 2023, value sales growth of home improvement in South Africa remained fairly flat, but some local consumers continued to be invest in their kitchens and bathrooms. Bathroom and kitchen renovations are some of the most popular as these are most…
In 2023, sustainability remained a key focus for consumers in South Africa, leading to growing demand for homewares such as kitchen utensils and other items made from eco-friendly materials. Products such as bamboo utensils and reusable silicone food…
Demand for contact lenses and solutions in South Africa continues to rise, although in value terms, the category is considerably smaller compared to spectacles. Demand in the country is mainly driven by younger consumers. In South Africa, the wearing…
Demand for eyewear in South Africa continues to rise, despite the rising cost of living. Many local consumers are struggling financially and are prioritising certain goods over others. Additionally, South Africans are becoming more strategic in terms…
Spectacles in South Africa remains a highly lucrative category, and dominates value sales of overall eyewear in the country. As many South Africans continue to face economic hardship, they are being forced to review their budgets and spend more…
Demand for sunglasses in South Africa was already declining prior to the pandemic. Following the steep drop in volume sales in 2020 due to lockdowns and lack of mobility, demand continues to gradually fall as South Africa’s economy struggles, forcing…
Despite the growing demand for e-vapour products, and the declining revenue and volumes of cigarettes in South Africa, the latter category continued to represent the largest value share within tobacco in 2023. In understanding this demographic, males…
Traditionally, shisha that incorporates the use of pipe tobacco in South Africa was marketed as safe, and made popular during social events due to a positive perception. It is a product that is fairly popular among the younger demographic. However,…
Dominating value sales of smokeless tobacco, e-vapour products and heated tobacco in South Africa, e-vapour products continued to drive category growth in 2023. The increasing popularity of these alternative products is one of the factors driving…
While retail volume growth of tobacco in South Africa notably slowed in 2023, current value sales continued to soar. The country experienced high inflation during the year, with the price of some household essentials growing by double digits,…
In 2023, South Africa continued to experience high inflation, coupled with interest rate hikes, and constant power outages, which resulted in tough economic conditions and the erosion of consumers’ disposable incomes. This resulted in the costs of…
Traditional toys and games in South Africa saw continued strong growth in retail current value terms in 2023. Although South Africa was plagued with economic pressures such as high inflation and the continued burden of nationwide power outages,…
Video games in South Africa continued to see strong growth in retail current value terms in 2023. Video games hardware saw the strongest increase, with the category continuing to benefit from the dynamic growth of the next-generation consoles…
Total volume growth of alcoholic drinks in South Africa was significantly slower in 2023 compared to the previous year, as the country grappled with a period of high inflation. As a result, alcoholic drinks manufacturers experienced increased…
Emerging flavoured non alcoholic beer in South Africa has been made popular and stimulated by Bavaria’s offering across a number of channels. Bavaria’s mango, apple, ginger lime and peach offer fruit-flavoured diversity in a space that is starting to…
Cider/perry in South Africa witnessed intensified competition in 2023 from other categories, driven by solid growth, marketing and the development by leading players and newer entrants. For example, Brutal Fruit, known for its RTD offer, has been…
RTDs in South Africa continued to perform well in 2023, driven by the popularity of convenient, pre-mixed drinks and the re-emergence of a cocktail culture. The popularity for mixing beverages has been sustained due to the rising affordability of…
White spirits in South Africa, as epitomised by gin and vodka, continued to record positive growth in 2023. Gordon’s Dry Gin aims to regain lost ground in gin by introducing two new flavours. Sunset Orange and Pink Berry have joined its other…