Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
With the continued development of the health and wellness industry in South Africa, children are being increasingly targeted as a significant consumer group for healthier soft drinks. Much of this is being driven by local parents, who are becoming…
In 2023, double-digit food inflation has seen consumers reduce their overall consumption across categories, with butter, cooking fats, and margarine and spreads all set to see retail volume declines. This is the second year that the prices of…
Towards the end of the review period, there was a growing demand for home audio and cinema products which did not require a lot of time to set up and operate, commensurate with increasingly busy lifestyles. One product to benefit from this trend was…
In 2022, the lingering impact of heightened hygiene consciousness due to the pandemic continued to influence the performance of home care categories in South Africa. For example, bleach continued to see positive growth in 2022, even following the…
Despite the expectation of a notable retail volume decline for overall sauces, dips and condiments in 2023, as consumers have been reducing their spending on non-essential grocery items, recipe sauces is set to experience moderate growth, as…
The health and wellness trend continues to gain momentum in South Africa. Alternative dairy products are creating access to a new target audience, whereby consumers are experimenting with vegan options. This new segment in consumer preferences is…
2022 saw many South Africans reduce their spending on perceived non-essentials as the cost of living increased. In many aspects, health and wellness demands from consumers took a backseat in their priorities, given inflationary pressures. Major…
Despite the tough economic conditions in South Africa in 2023, consumers remain dedicated to their health and wellbeing. As such, they are still prioritising activities such as going to the gym, outdoor sports and taking a walk after work, with even…
South Africa remained subject to widespread electricity blackouts (load-shedding) in 2023, which meant that were was no power supply during certain times of the day. This had a negative impact on the operating capability of many organisations across…
South Africans are feeling the financial pressure as the impact of high inflation and rising interest rates in 2023 have resulted in a household debt-to-income ratio, increasing from 61.6% to 62.1%. With rising fuel prices, the cost of going out to…