South Africa

Personal grooming across the country is becoming an increasingly important aspect of many consumers’ lives. While this concept was traditionally linked to female consumers in South Africa, due to the stigma attached to male consumers who indulged in…

As mobility has normalised in 2023, following restrictions imposed during the pandemic, demand for pre-paid cards for the Bus Rapid Transport (BRT) system has benefited from households resuming activities such as work and school. Growth in…

For many South Africans, apparel and footwear is perceived as a non-essential purchase, with price-sensitive consumers reducing their discretionary spending in 2023 due to the impact of high inflation on food, fuel and even electricity. Consumers are…

Fine cut tobacco’s value proposition was helping drive demand for this product in 2022. In comparison to its more expensive competitor, cigarettes, fine cut tobacco does not have to factor in the manufacturing cost of creating a ready-to-smoke…

As in the previous year, in 2023 ready meals and soups is set to see solid retail volume growth, along with dynamic double-digit current value growth as a result of inflationary price rises. The growing demand for healthy and convenient ready meals…

As the price of wheat has increased over the review period as a result of the war in Ukraine, some South Africans have been reducing their bread consumption, leading to a stronger switch to other staple foods such as rice, since it can stretch…

The number of financial cards in circulation is set to continue to increase in 2023, supported by a steady rise in the banked population and the intensified competition between issuers. Meanwhile, value transactions across categories such as debit…

With the continued development of the health and wellness industry in South Africa, children are being increasingly targeted as a significant consumer group for healthier soft drinks. Much of this is being driven by local parents, who are becoming…

In 2023, double-digit food inflation has seen consumers reduce their overall consumption across categories, with butter, cooking fats, and margarine and spreads all set to see retail volume declines. This is the second year that the prices of…

Towards the end of the review period, there was a growing demand for home audio and cinema products which did not require a lot of time to set up and operate, commensurate with increasingly busy lifestyles. One product to benefit from this trend was…