Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Demand for oral care in South Africa remained stable in 2023, as this category is deemed essential for maintaining personal health and self-care. However, local consumers also continued to struggle with the ongoing cost-of-living crisis. Although…
Demand for men’s grooming in South Africa continued to rise in 2023. Since the pandemic, an increasing number of South African males have started to prioritise their skin care routines, including a greater shift towards using face masks. Men are not…
Sales of mass beauty and personal care in South Africa continued to rise in 2023, with many consumers struggling with the cost of living. Cash-strapped consumers became stricter with their budgets, and reduced their shopping list for their beauty and…
There was a strong emphasis on natural ingredients within hair care in South Africa towards the end of the review period. An increasing number of consumers have moved away from potentially harmful chemicals in their hair care products and are…
Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care…