Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Chocolate confectionery is set to record solid retail current value growth in 2023, driven by unit price increases of around 10% in most categories. Meanwhile, without innovation in terms of flavours, and digital campaigns, stronger volume declines…
Bath and shower products were recording the strongest unit volume growth rates in beauty and personal care packaging in South Africa in 2022, which can be attributed to the increasing hygiene awareness among consumers as well as their changing…
Fine cut tobacco’s value proposition was helping drive demand for this product in 2022. In comparison to its more expensive competitor, cigarettes, fine cut tobacco does not have to factor in the manufacturing cost of creating a ready-to-smoke…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
The South African economy witnessed a slowdown in 2022, impacted by record power blackouts, resulting in load shedding and major business losses. A slowdown in industrial production weighed on exports, while the energy shortage raised import bills…