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South Africa

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Personal Luxury in South Africa

Oct 2023

Personal luxury is set to see current value growth of 8% in 2023 to reach ZAR10.6 billion. This is being supported by strong performances from leading brand providers, such as Surtee Group, African Sales Co (Pty) Ltd and Louis Vuitton South Africa…

USD 1,195
Country Report

Luxury Goods in South Africa

Oct 2023

Retail sales of luxury goods in South Africa are expected to grow by 14% in current value terms in 2023 to reach ZAR55.0 billion. The category has continued on the path to recovery with consumers returning to their pre-pandemic work, travel, and…

USD 2,100
Country Report

Fine Wines/Champagne and Spirits in South Africa

Oct 2023

Value sales of fine wines/Champagne and spirits is set to grow by 13% to total ZAR2.0 billion in 2023. This strong growth is partly the result of a consumer desire to indulge and enjoy themselves now that the pandemic is over. Socialising (at home as…

USD 1,195
Country Report

Experiential Luxury in South Africa

Oct 2023

Tourism levels in South Africa showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by Russia’s war in Ukraine. This represents an improvement on 2021 and 2022, when…

USD 1,195
Country Report

Yoghurt and Sour Milk Products in South Africa

Sep 2023

Sour milk products are commonly preferred by lower-income consumers, who are particularly susceptible to price increases. These consumers often opt for such products due to their relatively lower cost compared with other dairy items, making sour milk…

USD 1,195
Country Report

Plant-Based Dairy in South Africa

Sep 2023

Demand for plant-based dairy products continues to grow locally, with other plant-based milk set to see the strongest retail volume growth in 2023, albeit from a low base. Plant-based milk remains by far the biggest category, thanks its wide…

USD 990
Country Report

Other Dairy in South Africa

Sep 2023

Despite the expectation of retail current value growth, all categories within other dairy are set to experience retail volume declines in 2023, as consumers prioritise essential food products over non-essential or luxury items. Economic challenges…

USD 1,195
Country Report

Drinking Milk Products in South Africa

Sep 2023

As the prices of food have been soaring, retailers are focused on bringing consumers the lowest prices possible for essential products such as drinking milk products. This means that farmers and producers do not really have much room to increase…

USD 1,195
Country Report

Dairy Products and Alternatives in South Africa

Sep 2023

2023 has been a tough financial year for consumers, with double-digit food inflation, rising interest rates, and rolling blackouts. Several categories within dairy products and alternatives are set to record double-digit retail current value growth…

USD 2,100
Country Report

Cheese in South Africa

Sep 2023

The cheese category is set to experience muted retail volume growth in 2023, due to a double-digit increase in the average unit price. Significant rises in prices have been limiting consumer purchases, leading to only slow growth in cheese…

USD 1,195
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