South Africa

Since 2022, South Africa has been suffering from rolling electricity blackouts. The scheduled blackouts can often occur in some areas around two to three times a day. Moreover, these blackouts often occur during mealtimes. This has created a strong…

During the review period, South Africa experienced high levels of inflation that impacted essential categories such as food, fuel and even mortgage payments. Consumers were cutting down on discretionary spending as they had less disposable income.…

Many consumers in South Africa rely on pharmacist recommendations when it comes to dermatological products. Most consumers within South Africa are highly unlikely to visit a doctor or even a dermatologist to treat some dermatological issues. As a…

During the review period, the flu and allergy season in South Africa was rife specifically during the winter periods. Given the presence of several flu strains and allergies, consumers reached out to cough, cold and allergy (hay fever) products to…

During the review period, many consumers have been facing financial difficulties as the cost of living in South Africa has been increasing on a monthly basis. For many consumers, their health is an afterthought with most instead prioritising…

When it comes to pain management, analgesics is a popular category, specifically acetaminophen. For many consumers, acetaminophen is their go-to preference as it is easily available across various channels. Additionally, it can be bought without…

In the coming years, South Africa is predicted to see a rise in the number of households, particularly single person households, which continue to be the largest and fastest growing household type. In 2022, household spending was impacted by a 7%…

Emalahleni and Pretoria are emerging as vibrant economic hubs in South Africa, with Emalahleni experiencing the fastest population increase between 2022 and 2027. Cape Town and Pretoria are set to lead in digital connectivity among cities, while…

From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…

Value sales of premium and luxury cars are set to rise by 14% to total ZAR39.8 billion in 2023. This dynamism is due to increased demand from high-income consumers, who proved to be steadfast in their desire to buy new cars despite the macroeconomic…