Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Towards the end of the review period, there was a growing demand for home audio and cinema products which did not require a lot of time to set up and operate, commensurate with increasingly busy lifestyles. One product to benefit from this trend was…
Consumer demands continued to evolve in 2023, alongside the emergence of new technologies. One notable trend within home video was a growing demand for multifunctional smart TVs, which gave consumers the opportunity to stream their favourite shows…
Imaging devices are increasingly under threat from alternative, better value for money products that serve the same purpose, most notably smartphones. Most new smartphones have an imaging functionality that competes with both digital cameras and…
The emergence of products with multiple functions across the consumer electronics industry continued to have a negative impact on in-car entertainment in South Africa in 2023. In-car navigation, for example, is increasingly affected by the fact that…
During the review period, there was a clear trend towards smartphones with larger screen sizes in South Africa. This was driven mainly by technological advancements which allowed consumers to perform multiple functions, which until relatively…