Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Coconut water, led by Vita Coco, is rapidly expanding its presence in retail stores beyond core channels such as warehouse clubs. It is now more widely available in supermarkets, convenience stores, and via e-commerce channels. This growth is being…
Growth in juice sales has been severely constrained since 2017, a year in which unit prices saw sharp increases due to the increasing cost of raw materials. Since then, demand has also been hit by the economic and social disruption of the COVID-19…
In 2023, nectars continued to exhibit a decline in retail volume growth, acting as a hindrance to the overall development of the juice category. This downward trend can be attributed to the high sugar content present in these products, which clashed…
Juice was one of the hardest hit soft drinks categories following Russia's invasion of Ukraine in 2022 and it saw only a modest recovery in retail volume terms in 2023. The category lost a tangible share of its key target audience following Russia’s…
100% juice experienced significant growth in 2023, primarily fuelled by the prevailing health and wellness trend. Consumer inclination towards healthier and natural juice options has surged. The increased demand for vitamin C, prompted by COVID-19…