Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Following a challenging period during the pandemic that led to the suspension of events and gatherings, resulting in people staying at home, the lifting of restrictions in 2022 significantly impacted sales of energy drinks. As social activities…
For a significant period, energy drinks seemed to be resistant to all negative factors influencing the soft drinks category. It registered solid volume growth in 2021, when many categories declined due to the rising prices caused by the newly…
Energy drinks will continue to grow both in the off-trade and on-trade markets in 2023, posting one of the best performances in the soft drinks market. The low level of penetration of energy drinks is improving in line with marketing actions seen by…
As interest in more active lifestyle grows, and the lifting of COVID-19 restrictions has increased movement, energy drinks has seen a positive performance in 2023. Aggressive promotion, both offline and online, is also contributing positively to the…
Sales of energy drinks continue to decline in off-trade volume terms. Energy drinks incur a 100% “sin tax” in Saudi Arabia, while there are also other initiatives and restrictions aimed at discouraging the consumption of such products with the…