Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
In 2023, energy drinks saw off-trade volume sales rise as demand was driven by the younger generation of consumers, mostly Millennials and Gen Z, whose demand increased as they resumed partying and socialising after the disruption resulting from the…
Sales of energy drinks have rocketed in Norway over the review period with sales almost doubling in retail volume terms. Successful marketing campaigns have resulted in widespread adoption of these products with some consumers drinking one or two…
Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further…
Following a challenging period during the pandemic that led to the suspension of events and gatherings, resulting in people staying at home, the lifting of restrictions in 2022 significantly impacted sales of energy drinks. As social activities…
For a significant period, energy drinks seemed to be resistant to all negative factors influencing the soft drinks category. It registered solid volume growth in 2021, when many categories declined due to the rising prices caused by the newly…