Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Energy drinks is set to record falling off-trade volume sales in 2023, with price increases by leading manufacturers a major factor contributing to decline. In response to the rising costs of materials, packaging, and transportation, energy drinks…
Energy drinks remained the most dynamic area in soft drinks; however, growth has slowed in 2023 due to gradual market saturation and media coverage of the potential health risks associated with these drinks. Furthermore, there has been increased…
Energy drinks in Kenya recorded a modest slowdown in off-trade volume sales growth in 2023. This was partly the result of encroaching maturity, but also attributable to price hikes and falling purchasing power amidst persistently high inflation.…
Energy drinks continued recording positive off-trade volume growth in 2023, with double-digit growth for the second year. Energy drinks registered strong growth over the review period and survived the onset of COVID-19 unscathed, with healthy retail…
Energy drinks is the other robustly performing category, along with sports drinks. Whilst energy drinks took a hit during the pandemic lockdowns, off-trade volume growth has followed a most positive trajectory over the review period and this…