Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
RTD tea is expected to register moderate volume growth in 2023, despite continuing population decline. In particular, there has been some shift from carbonates and juice and this is expected to support volume growth. RTD tea is made up of still RTD…
RTD tea in Brazil has been seeing the launch of innovative products that cater to ever-evolving consumer preferences. An example of this is Interfood Importação, which introduced Supernova Sweet Kombucha Pink Lemonade, which offers a sweeter and less…
RTD tea in Bulgaria faces a significant challenge due to its seasonality, with consumption predominantly occurring during the summer months. To address this, producers are introducing new flavour ranges not typically associated with summer, such as…
Volume sales continue to be low for RTD tea, with very low awareness among consumers, as well as limited distribution. In 2023, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more…
In off-trade volume terms, RTD tea recorded a healthier performance in 2023 than during the previous year of review. This reflects the appeal of RTD tea among younger Canadians, who consider it a healthier alternative to carbonates and sugary juices.…
RTD tea in Chile does not necessarily follow its hot drinks counterpart. In contrast to the sluggish growth of regular tea in 2023, RTD tea continues to record substantial volume growth. While RTD tea has faced inflationary pressures like its hot…
RTD tea in China saw slow off-trade volume growth in 2023, along with a stronger current value increase. Reduced sugar still RTD tea led growth in the category in this year, despite still only capturing a minor share of sales of overall RTD tea…
Despite the challenging operating environment that has impacted soft drinks more generally in 2023, RTD tea continues to perform positively. Robust value growth has emerged amidst high inflation rates and rising production costs (such as for…
Despite the inflationary climate in Costa Rica, the RTD tea category did not experience the same sudden price increases as other soft drinks. This benefited the category in terms of both volume and value growth as consumers did not feel as compelled…
RTD tea is expected to register moderate volume growth in 2023, despite continuing population decline. In particular, there has been some shift from carbonates and juice and this is expected to support volume growth. RTD tea is made up of still RTD…