Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sports drinks in Serbia witnessed a notable increase in volume sales attributed primarily to the expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more…
The Saudi government is focusing on promoting sports across the Kingdom with it aiming to encourage people to lead healthier lifestyles through its Quality of Life programme, which is one of its Vision 2030 initiatives. It is paying great attention…
Following a decline in sales due to the outbreak of COVID-19 in 2020, sports drinks continued to gain ground in 2023, posting increased off-trade volume and value sales. With no restrictions in place, Romanians have become more willing to engage in…
The growing pursuit of healthier lifestyles has been leading to an increase in sports practice in the country, boosting the consumption of sports drinks. The already prominent health and wellness trend received a boost from the experiences of the…
Despite being an emerging product in Poland, sports drinks saw volume sales growth slow in 2023, due to ongoing inflation and diminishing purchasing power. Nevertheless, it was still one of the top performing categories in soft drinks. The importance…
The year 2023 marked substantial growth for hydrating beverage brands, propelled by a notable increase in the country's average temperature due to El Niño at the year's onset and in the latter half of the year. These weather patterns intensified the…
Sports drinks has been one of the most dynamic categories within soft drinks in Norway with sales posting strong growth in retail volume terms despite the economic pressures facing the country. Sales have benefited from the increased focus on the…
In 2023, the sports drinks category saw off-trade volume growth as demand was driven by the health and wellness trend and the growing gym culture, which has continued to accelerate, despite the demographic problems facing the country. The health and…
Despite a weaker growth trend in 2023 compared to the previous year, the sports drinks sector experienced substantial growth owing to the increasing health consciousness among Nigerians, particularly middle and upper-income consumers. Manufacturers…
2023 was the first year since 2019 in which New Zealand was largely free of COVID-19 restrictions, with no movement or gathering restrictions in place and the border fully open. As such, the year saw the full resumption of winter and summer sports,…