Soft Drinks

Sales of RTD coffee rose sharply from a low base over the review period with locals becoming increasingly aware of these products and sales have continued to see dynamic growth in 2023 in off- and on-trade volume terms. Starbucks Iced Coffee has…

Coffee consumption has been soaring in Romania, with a strong performance both in the online and the offline. In the context of a growing coffee culture in the country, RTD coffee registered another year of strong volume growth. The performance is…

Despite consumers having limited their purchases due to rising inflation and declining purchasing power, demand for RTD coffee continues to grow in 2023. The low maturity of the category aligned with increasingly busy lifestyles, boosting demand for…

In 2023, RTD coffee leads as the fastest growing category in soft drinks, in volume terms. Despite the unfavourable economic conditions, RTD coffee continues to attract new consumers. The product category is widely available in the modern trade, with…

RTD coffee in Peru remains relatively niche, with awareness and penetration significantly affected during the COVID-19 pandemic. Despite the initial launch of new brands like Nescafé Cold Brew in early 2020, accompanied by extensive marketing…

RTD coffee registered the steepest fall in volume sales among soft drinks in 2023. RTD coffee is considered expensive and with inflation soaring, volume demand fell. Growth also continued to be inhibited by the limited availability.

Off-trade volume sales of RTD coffee have continued to decline in 2023, while on-trade sales remain negligible. Sales have been negatively impacted by the resumption of cross-border trade, but also by the economic pressures facing the country. With…

RTD coffee continued to rebound from the impact of the COVID-19 crisis in 2023, as consumers returned to their familiar hectic lifestyles in the absence of movement restrictions and once again demanded soft drinks for on-the-go consumption. RTD…

Within RTD coffee, the popularity of the category has been driven by cold brew coffee. The RTD coffee category is amongst the most sensitive of all soft drinks categories to international pricing pressures owing to its reliance on imported coffee.…

As witnessed within RDT tea, RTD coffee drinks is a new product area in Morocco. As such, double-digit off-trade volume growth was recorded in 2023. While this was aided by increased distribution and product awareness, much of this dynamic growth was…

The surge in demand for RTD coffee in 2023 can be attributed to a multifaceted interplay of factors, foremost among them being the escalating consumer preference for convenient and on-the-go coffee solutions. As part of fast-paced lifestyles,…

RTD coffee is seeing fairly stable, albeit low, volume sales in both on-trade and off-trade terms. This is supported by the popularity of coffee in the country overall, with reports in mid-to-late 2023 citing Malaysia as ranked third in Asia Pacific…

Whilst RTD coffee sees positive off-trade volume growth, the category is mostly uninteresting for consumers in Lithuania, with overall volumes sold remaining minimal. RTD coffee faces direct and strong competition from hot brewed coffee and energy…

Off-trade volume sales recorded double-digit growth in 2022, however, much of this is due to the product growing from a small base. As such, actual product sales and values remain low, with ongoing potential for growth.

RTD coffee saw further double-digit volume growth in 2023 thanks to lower unit price growth than in 2022 as inflation declined in the year, and the widespread presence of affordable brands such as Lotte and MacCoffee. The growing coffee culture and…

Off-trade volume sales of RTD coffee are set to record a slight decline in 2023. While increased opportunities to leave the home due to the containment of the pandemic drove sales, the summer heat dragged down sales. In 2023, Japan experienced an…

RTD coffee is suffering from inflationary pressures in light of rising unit prices, as it is perceived as a rather exotic and niche product in the context of the strong coffee culture in Italy. Indeed, the traditional coffee culture in Italy has…

In 2023, the Israeli supermarket chain, Shufersal, launched its own line of RTD coffee. The private label coffee contains fresh milk, like Tnuva’s launch of Ice Coffee in a cup, and the retailer advertises that it uses 100% Arabica beans. Shufersal…

RTD coffee continued to grow fast in Ireland in 2023. Convenience and indulgence factors have contributed to the rise in popularity of iced coffee. Moreover, busy lifestyles and the desire for refreshing caffeinated options have led to increased…

RTD coffee is typically consumed on-the-go, as is suggested by the significant contribution of the convenience stores and small local grocers to overall category sales. In 2023, RTD coffee recorded considerable growth in the off-trade, with high…