Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
The niche landscape of RTD tea posted positive off-trade volume growth in 2022, although much of this can be attributed to the fact that the category is growing from a low base. Sales have also benefited from wider penetration due to increased…
In 2023, RTD tea declined in volume terms. Demand fell as consumers became more budget-conscious due to the cost of living crisis and higher average prices. RTD tea is also highly seasonal drink, with high dependency on promotional activities from…
With high per capita consumption in the country, RTD tea grew in both off-trade and on-trade volume sales over 2023 despite losing share to other soft drinks categories. While the recovery of the tourism industry boosts on-trade, off-trade records a…
RTD tea has shown another positive performance in 2023, with off-trade volume growth set to surpass that recorded in 2022 and growth in on-trade volume sales remaining robust despite slowing due to the ongoing normalisation of foodservice consumption…
The soft drinks market in Bulgaria in 2023 is experiencing transformative changes in response to economic factors and evolving consumer preferences. Inflationary pressures are notably impacting price growth and disposable incomes, leading consumers…