Soft Drinks

Sports drinks in the United Arab Emirates remains a young category with further high growth potential following its dynamic performance in 2022 and 2023. The concept of fitness, increasingly integrated into consumers’ lifestyles, has only emerged…

In 2023, bottled water has experienced a significant shift towards sustainability. A notable development was the introduction of Mamba Water, an innovative brand committed to eliminating plastic use by providing mineral water in cans. This move…

As differentiation in carbonates is becoming harder, and consumers are becoming more price-sensitive, players are searching for competitive advantages, such as looking for new claims and improving cost efficiency related to logistics and…

Concentrates is a category that was historically able to leverage and increase sales during times of crisis, as a cheap substitute for juice. Therefore, the scenario of high inflation Brazilians have faced in 2023 seemed to be an indicator of strong…

Energy drinks is set to maintain dynamic off-trade volume growth in 2023. Red Bull and Monster Energy both have ample distribution across Brazil, which is expected to maintain their positions as the two biggest brands in energy drinks in off-trade…

El Niño hit Brazil and with its hotter temperatures and rain, and greening was able to spread at a faster rate than in previous years, impairing the quality and quantity of oranges produced in Brazil. Although this seems like an isolated event,…

Throughout the pandemic, a notable shift in Brazilian consumer behaviour steered individuals towards retail outlets situated closer to their homes. This shift had its roots in both the regional lockdown mandates, and the prevalent apprehension about…

RTD tea in Brazil has been seeing the launch of innovative products that cater to ever-evolving consumer preferences. An example of this is Interfood Importação, which introduced Supernova Sweet Kombucha Pink Lemonade, which offers a sweeter and less…

In soft drinks in Brazil, multifaceted evolution is underway. The landscape is shaped by a drive towards sustainability and logistical efficiency, as companies seek differentiation amidst the strong competition. Sustainability initiatives span water…

Sports drinks was historically a category which saw little innovation, and was neglected by consumers, who searched for hydration via coconut water, which is plentiful in Brazil, or water. However, since 2021 the category has seen surprisingly…

This report explores the state of the global soft drinks industry in 2023, examining category and market growth over the year. The competitive positioning of leading companies and brands within the worldwide non-alcohol drinks industry is presented,…

Bottled water continues to be the largest soft drink in terms of volume sales and is expected to register positive volume growth in 2023. The major driver of volume sales is the unstable quality of the tap water, particularly in rural areas. As such,…

With price sensitivity rising across the country, bottled water sales in Argentina have been noticeably affected as consumers change shift towards larger-volume formats in search of value-for-money options. In the face of economic uncertainty, with…

Bottled water witnessed robust retail volume growth in 2023, driven primarily by the health and wellness trend and the growing culture of water consumption in Azerbaijan. Brand and experiential marketing are used to build a positive image and engage…

Off-trade volume sales of bottled water experienced a decline in 2023 compared to 2022, primarily due to less favourable weather conditions. Additionally, an increasing number of consumers opting to purchase bottled water in France contributes to the…

In 2023, bottled water displayed lower total volume growth than in the previous year, and what was initially expected. On-trade sales still progressed (thanks to a rather good season in the southern part of the country, though much less so in the…

Bottled water remains by far the largest category of soft drinks in Saudi Arabia with increasing numbers of consumers switching to bottled water. Although tap water in the Kingdom is said to be safe to drink many people prefer to use bottled water,…

The demand for bottled water has remained stable, with moderate-to-minor changes in the review period. For example, in 2022 and during 2023 there have been slight increases in consumption. Even with high inflation and increases in prices in the last…

Carbonates is expected to register muted volume growth in 2023. High inflation dampens volume sales to a degree, though continuing population growth supports volume sales. What is also happening is that more consumers are opting for juice and bottled…

Coca-Cola continues to lead carbonates overall in Argentina in 2023, gaining share thanks to its broad portfolio of brands and flavours. The player dominates cola carbonates, and is leading lemonade/lime, and orange carbonates. Coca-Cola continues to…

Carbonates is the most popular soft drink in Azerbaijan, with consumption rising in tandem with population growth and urbanization in the country. Cola carbonates comprises over 60% of retail volume sales and yet continues to enjoy strong growth in…

Carbonates demand continues to witness a decline in volume terms across Belgium. Primarily, this decline is attributed to the prevailing health trend, with individuals actively monitoring their calorie intake. However, this health-conscious approach…

Carbonates was amongst the most dynamic soft drinks categories in 2023. It is set to face another year with solid value growth, even after the offsetting post-pandemic effect of 2022. Total volume sales already surpassed the level of 2019 in 2022,…

The hot weather in Saudi Arabia continues to support sales of carbonates, with sales also benefiting from the large number of consumers aged under 30, who are a key target audience for these products. Despite this, consumers in Saudi Arabia continue…

Substantial inflation experienced in 2022 and 2023 resulted in Czech households facing a tough economic situation, exacerbated by the rising cost of living. Rising prices of products caused Czech consumers to be wary of their expenditure and reduce…

Concentrates is expected to register muted volume growth in 2023. Volume sales also remain relatively low, as consumers, especially middle-and-higher income consumers, prefer ready to drink juices as they are perceived healthier, more authentic,…

Trading down has become more common in concentrates during the review period, with a consumer switch to carbonates prompted by the "Precios Cuidados" government price control programme, which saw several leading brands sold at a discounted price.…

In Azerbaijan, concentrates are not widely favoured and sales fell into decline in 2023. Elderly individuals are the primary consumers of powdered concentrates, which bring nostalgia as they take many back to earlier times, especially Kisel that is…

Following a relatively robust performance during the pandemic, liquid concentrates are experiencing a decline in off-trade volume terms in 2023. The category's downturn is notably attributed to the prevailing health trend. Despite water being a…

Concentrates performed relatively well in 2023. Sugar, fruit and energy cost increases contributed to the strong growth in value in 2022 and inflation continued to contribute to significant growth in 2023. Volume growth was also high during the…

Vimto (from Aujan Industries Co Ltd) continues to lead liquid concentrates and concentrates overall in Saudi Arabia. The brand saw the launch of Vimto Cordial Zero in 2022, which is sugar-free and contains zero calories, alongside containing no…

The demand for both liquid and powder concentrates was in decline prior to the review period. The downward trajectory continued through the review period, including 2023. With price increases in a highly inflationary climate, consumers reduced their…

Although its volume sales are relatively low, energy drinks continues to significantly outperform other soft drinks. While this is partly because consumption is growing from a lower base, it is also benefitting from people leading busy lifestyles,…

Energy drinks continues to show a steep increase in volume sales in 2023, being a relatively immature category reflected in a lower per capita consumption than is seen in other Latin American countries. Off-trade volume sales are driven by daily…

In 2023, the growth of energy drinks continues, albeit at a somewhat slower pace. The driving factor behind this steady performance is the growing interest from young consumers, who view these drinks as a vital part of their active lifestyles.…

Off-trade volume sales of energy drinks continue to experience rapid growth in 2023, propelled by consumers seeking beverages to enhance their performance. The penetration of energy drinks in Belgian households has significantly increased in recent…

Energy drinks is the most dynamic category within soft drinks. With continuous strong increases in sales, constantly breaking old records and achieving new successes, energy drinks has stood out in the soft drinks market in recent years thanks to a…

Sales of energy drinks continue to decline in off-trade volume terms. Energy drinks incur a 100% “sin tax” in Saudi Arabia, while there are also other initiatives and restrictions aimed at discouraging the consumption of such products with the…

The demand for energy drinks continued to increase strongly even at a time of high inflation and a rising cost of living towards the end of the review period. This performance was influenced by people returning to offices and other jobs where they…

Although juice is expected to register positive volume growth, there is expected to be a slowdown in volume growth compared with the previous year. This slowdown is due to the growing maturity of juice, coupled with declining disposable incomes…

The COVID-19 pandemic has accelerated the rise in consumer health consciousness in Argentina, supporting sales of juice – in particular, 100% juice, which is perceived as being more “natural” and thus healthier than alternatives. In line with health…

In 2023, the juice category continues to witness very low growth in retail volume terms, although the slowdown in unit price growth has been a positive trend. By contrast, on-trade juice volume sales are enjoying double-digit growth as the channel…

Off-trade volume sales of juice in Belgium continue their downward trajectory in 2023. This decline is primarily attributed to consumers actively monitoring and reducing their sugar intake. The category has experienced a shrinking trend over the past…

Juice posted a decline in total volume sales in 2023, following a negative trend that is becoming structural, particularly in the prevailing gloomy economic context. A few contributory factors included the unusually high temperatures in spring and…

Saudi Arabia’s hot climate ensures there remains a healthy demand for juice in the Kingdom. However, the performances of the different juice categories have been varied in 2023 with demand increasingly being shaped by the growing focus on healthy…

Juice was the category within soft drinks most affected by the high inflation of 2022 and 2023 and subsequent price increases of products. Juice products tend to be quite expensive for consumers in the Czech Republic. The worsening of the economic…

RTD coffee is developing at a significant pace in Azerbaijan, but remains a very small category in 2023. Growth momentum can be attributed to the fast developing coffee-drinking culture in Azerbaijan and the relatively low per capita consumption of…

RTD coffee maintains its rapid growth in volume terms throughout 2023, particularly as it is predominantly consumed as an on-the-go indulgence beverage in Belgium. Its functionality, often perceived as a quick energy boost, contributes significantly…

RTD coffee has inevitably been on the path to recovery after struggling during the COVID-19 crisis. But its reprieve has not been as strong as was expected. RTD coffee was one of the soft drinks categories hit hardest by the pandemic. With forecourt…

Sales of RTD coffee rose sharply from a low base over the review period with locals becoming increasingly aware of these products and sales have continued to see dynamic growth in 2023 in off- and on-trade volume terms. Starbucks Iced Coffee has…