Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Despite rising inflation and economic instability, soft drinks recorded heightened volume sales in both the off-trade and on-trade in 2023. On-trade sales were boosted by the return of tourism to the country, while off-trade saw some consumers return…
Following two years of decline, soft drinks in the Netherlands has seen off-trade volume sales tip back into positive territory in 2023, with most categories set to record improved results in this respect. Given the importance of impulse purchases…
Sports drinks in Bulgaria is recording strong and stable growth in 2023, propelled by an increasing interest in outdoor sports and physical exercise, and a growing number of gyms. Alongside physical activity trends, there is a heightened awareness of…
Sports drinks sales doubled in 2023 as the Prime brand entered the category and introduced reduced sugar products to Denmark. Up until 2023, only regular sports drinks were available in the Danish market. Previously, sports drinks sales were…
Sports drinks are not popular in Egypt, with their penetration in the country having historically been inhibited by a combination of relatively high prices, limited availability and low awareness of their specific benefits. In 2023, retail prices of…
Sports drinks in Finland continues to see sales patterns normalise following the COVID-19 pandemic, with steady growth in the off-trade. In 2023, unit prices have continued to rise due to inflation and higher production costs, which has forced…
The sports drinks landscape posted an increase in retail volume during 2023, as sales continued to recover from the losses it saw during COVID-19. However, slow growth is driven by inflationary pressures and the impact on disposable incomes, given…
The growing adoption of healthier lifestyles, including regular exercise routines, has positively impacted sports drinks sales in Hungary. Despite facing substantial price increases, consumers continue to participate in various sporting activities…
Sports drinks remained still quite a small category in Ireland at the end of the review period, but it continued to grow fast in off-trade volume and current value terms. In the wake of the COVID-19 experience, many consumers have shifted towards to…
The tax on all sweetened beverages was withdrawn at the end of March 2023 and the Ministry of Health required retailers to lower prices within three days of the tax being removed. The removal of the tax, which was marketed as lowering the cost of…