Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Although Vietnamese government managed to control inflation in 2023, price hikes and economic challenges nonetheless continued to constrain consumer expenditure. These economic pressures have had a mixed impact on sales of concentrates in 2023. On…
Energy drinks is the big winner in 2023, with healthy off-trade volume sales – despite the inflationary pressures which are causing downwards dynamics across much of soft drinks as a whole. This positive performance is being driven by several…
2023 proved to be another good year for energy drinks, with volume sales exceeding pre-COVID-19 levels.
The energy drinks category is highly competitive, but Celsius has been successful in capturing share. Unlike other leading brands, which were focused on revenue management, Celsius’s focus on reduced sugar products is expected to allow it to continue…
Energy drinks has continued to record positive growth in both off-trade and on-trade volume terms in 2023. Energy drinks are particularly popular amongst younger consumers, who value them for their sweet flavour, as well for their ability to offer a…
Juice is also seeing an off-trade volume slump in 2023, with a better performance witnessed in on-trade channels. Juice is a very mature category in Italy, which adds another challenging factor to other obstacles affecting the sales of juice (and…
Volume sales of juice saw relatively modest growth in 2023, with demand remaining below pre COVID-19 levels. Juice drinks, the largest product area, came under pressure during the pandemic, when the closure of schools throughout the Philippines…
Coconut water, led by Vita Coco, is rapidly expanding its presence in retail stores beyond core channels such as warehouse clubs. It is now more widely available in supermarkets, convenience stores, and via e-commerce channels. This growth is being…
Sales of juice have been negatively impacted by the impact of inflation on the cost of living and by the gloomy economy with growth through both the on-trade and off-trade channels slowing in volume terms in 2023 as people have been forced to save…
RTD coffee is suffering from inflationary pressures in light of rising unit prices, as it is perceived as a rather exotic and niche product in the context of the strong coffee culture in Italy. Indeed, the traditional coffee culture in Italy has…