Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
The German soft drinks industry has suffered multiple crises. After the pandemic hit the on-trade and boosted off-trade sales, inflation has had a severe impact on consumers’ behaviour. In addition to changing consumption behaviour, foodservice…
In 2023, soft drinks in Jordan has been performing well due to a substantial rise in tourist numbers, particularly overnight visitors. This surge has positively influenced foodservices sales, as consumers are increasingly dining out and utilising…
Sales in soft drinks remain in a decline in Lithuania in 2023, albeit showing a less steep slump in off-trade volume terms than seen in 2022. This is attributed to ongoing economic challenges, starting with the era of the pandemic, following into the…
Soft drinks achieved minimal off-trade volume growth and double-digit off-trade value growth in North Macedonia in 2023 amidst rising unit prices and the broader impact of inflation. The on-trade recovery of soft drinks continued during the year,…
During the pandemic there was a surge in interest in staying fit and healthy. As part of this trend, endurance sports such as running and cycling gained popularity. This included activities such as trail running and outdoor sports, which saw…
Sports drinks is seeing robust off-trade volume growth, bucking the general trends which are suppressing sales in soft drinks as a whole. Sales in sports drinks are supported by consumers returning to gymnasiums and other sporting activities in the…
In 2023, the sports drinks category saw off-trade volume growth as demand was driven by the health and wellness trend and the growing gym culture, which has continued to accelerate, despite the demographic problems facing the country. The health and…
In 2023, demand for soft drinks in Qatar was fuelled by the constant stream of high profile events, which drove on- and off-trade sales. However, there was a dip in demand, following strong off-trade increases and the rebound in on-trade sales in…
With a lack of foreign reserves in the country due to the current economic crisis, the government of Sri Lanka has had to impose import restrictions which has limited the availability of some soft drinks. Although not as high as in 2022 inflation…
Asian speciality drinks in Indonesia saw positive growth in terms of off-trade volume sales in 2023, though the pace was lower than that recorded in 2022. This slowdown was the result of a second year of price hikes at a double-digit rate.…
Bottled water recorded off-trade growth in terms of volume sales in Indonesia in 2023, following slight decline in the previous year, 2022. However, despite 2023’s positive performance, bottled water has yet to recover to pre-pandemic volume sales…
Carbonates in Indonesia saw healthy volume growth for the third consecutive year in 2023 with sales normalising in terms of off-trade volume and value, and the former returning to pre-pandemic levels (current value sales recovered in 2022). The…
Overall concentrates posted flat growth in off-trade channels in Indonesia in 2023. Sales of liquid concentrates saw minor growth in volume terms, with sales supported by local consumers travelling back to their hometowns for large family gatherings…
Off-trade volume sales of energy drinks continued their slow recovery in 2023, following two previous years of double-digit growth, though growth was substantially slower than that which was recorded in 2021 and 2022. Sales in 2023 were supported by…
Off-trade volume sales rose robustly for juice in 2023, following a year of strong double-digit growth in 2022. Juice drinks (up to 24% juice) remained the largest member of the overall category and has been leading growth in terms of off-trade…
RTD coffee is typically consumed on-the-go, as is suggested by the significant contribution of the convenience stores and small local grocers to overall category sales. In 2023, RTD coffee recorded considerable growth in the off-trade, with high…
RTD tea in Indonesia saw flat off-trade volume growth and positive current value growth in 2023, though both were at lower rates than was recorded in 2023. Following price rises in 2022, 2023 witnessed further hikes, with this being the largest…
Soft drinks in Indonesia saw positive growth overall in total volume terms in 2023, though failed to recover to pre-pandemic levels. Despite increased community mobility post-pandemic, purchasing power remained low, especially in the…
Sports drinks in Indonesia enjoyed positive growth in terms of overall off-trade volume sales 2023, albeit it at a slower pace than was recorded in 2022. At the same time, off-trade sales of sports drinks remained considerably lower than pre-pandemic…
The rise in global food insecurity will be a defining challenge for the food and beverage industry in the coming decades. Once-reliable supply chains are under threat from climate change and geopolitical shifts, which means the future will be one of…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
The stronger emphasis on water consumption in Uzbekistan, coupled with the hot climate and growing population, continued to have a favourable impact on bottled water sales in 2023. The category has maintained the strong pace of growth seen in recent…
Carbonates continue to enjoy strong double-digit growth in the off-trade underpinned by population growth, urbanization and the slowdown in unit price growth. The country‘s youthful demographic profile is one of the key drivers of overall demand.…
The popularity of energy drinks is on the rise in Uzbekistan, with strong double-digit growth rates in volume and value terms. The perception of energy drinks as a source of energy, coupled with the ongoing urbanization trend, continues to play a…
In 2023, juice continues to show positive volume growth as unit prices decrease in line with falling inflation. Rising demand for juice drinks is also a central part of the buoyant performance witnessed in the overall juice category, which are an…
In 2023, RTD tea continues to experience double-digit growth in volume and value terms with growth accelerating in comparison to 2023 as unit prices fell. The popularity of RTD tea can be attributed to Uzbekistan’s strong tea-drinking culture with…
Soft drinks consumption is growing despite demand being confined to carbonates, bottled water, juice and energy drinks. 2023 saw new entrants and rising local production, driven by rising demand for affordable brands at a time of high inflation and a…
Kuwait’s hot climate, fast pace of life and unpotable drinking water present strong opportunities for soft drinks players. However, the health and wellness trend, and particularly rising concern over the country’s rates of obesity and diabetes, have…
Hopes for a quick economic recovery from the pandemic have been overshadowed by internal and external factors that have threatened household living standards. Depreciation and consequent high inflation have led to rising prices, especially those of…
Soft drinks in Uzbekistan has witnessed a solid performance in 2023, with off- and on-trade volume sales increasing at impressive rates and most categories set to post positive results in both regards for the entire year. Economic development, rising…
While tap water is available in Tunisia, the quality of it is deteriorating, leading most consumers to stop drinking it. As such, bottled water is considered an essential product for staying hydrated and healthy and consumers are not particularly…
The drought experienced over the past two years in Uruguay severely impacted the quality of running water, rendering it unsuitable for human consumption due to its high sodium content of 400mg. This affected cities like Montevideo, Canelones, and San…
Tunisia is currently grappling with a crisis in the supply of refined sugar, which first emerged in August 2022 and continued throughout 2023. This shortage has had a profound effect on the production of carbonates and subsequently on the overall…
The past two years of drought in Uruguay have adversely affected the quality of running water, rendering it unsuitable for human consumption due to its 400mg sodium content. This issue was particularly prevalent in Montevideo, Canelones, and San…
Jouto, from Gias Industrie, emerges as a new contender in powder concentrates in Tunisia in 2023, with Gias Industrie already handling distribution for the Sango brand. With an eye on its rivals, the company is poised to challenge its direct…
Concentrates displayed a modest resurgence in off-trade volume sales following a decline in 2022, primarily propelled by decreased demand for powder concentrates. The tap water crisis, attributed to poor water quality due to high sodium content in…
Off-Trade energy drinks experienced a period of stagnation in Tunisia in 2023, in terms of volume sales growth, compared to previous years. This slowdown can be attributed to various factors, including price hikes and inflation. The decrease in…
Energy drinks continued its strong growth trajectory in retail volume sales, driven by habitual consumption patterns among consumers. Montevideo Refrescos SA's Monster brand, catering to a younger demographic inclined towards extreme sports and…
Growth in juice sales has been severely constrained since 2017, a year in which unit prices saw sharp increases due to the increasing cost of raw materials. Since then, demand has also been hit by the economic and social disruption of the COVID-19…
100% juice experienced significant growth in 2023, primarily fuelled by the prevailing health and wellness trend. Consumer inclination towards healthier and natural juice options has surged. The increased demand for vitamin C, prompted by COVID-19…
Aris Ice Tea marks a significant milestone as Tunisia's first locally-produced RTD tea. With all existing products in the market being imported, Aris is a pioneering Tunisian offering in this category. The brand boasts a diverse range of four…
Despite a moderate growth in off-trade volume sales for RTD (Ready-to-Drink) tea in 2023, the overall consumption landscape remains underdeveloped and lacks popularity among Uruguayan consumers. This modest upturn follows a series of declines over…
In 2023, soft drinks players adjusted their business and marketing strategies. This included launching smaller pack sizes, implementing marketing promotions and launching new budget brands. This was done in a bid to remain competitive amidst the…
In 2023, soft drinks in Oman have shown resilience post COVID-19. Soft drinks, including bottled water and juices, have rebounded positively, aligning with the resurgence of social events. Health and wellness trends continue to shape preferences,…
Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth, while investment in infrastructure has led to improvements in…
Soft drinks in Tunisia saw significant price hikes in 2023, primarily thanks to the broader economic crisis and inflationary pressure, leading to stifled demand and reduced volume sales. Certain categories, however, showed robust growth thanks to…
Uruguay experienced a notable economic upturn of in the previous year but eventually faced a recession due to irregular and insufficient rainfall that evolved into a severe drought by the end of 2022. This prolonged crisis persisted until June 2023,…
Sports drinks is experiencing continuous growth, stimulated by the prevailing health and fitness lifestyle trend and exacerbated by the recent tap water crisis. Following the COVID-19 crisis, sales of sports drinks have shown robust retail volume…
Soft drinks in Uganda is experiencing consistent growth, with a projected increase in consumption of carbonates, juices, and energy drinks from 2023 to 2024. However, a notable development is the implementation of the Excise Duty Amendment Bill,…
The Southeast Asian market has evolved to version 2.0, positioning ASEAN as a pivotal component in local and global investors' strategies. With a rising cost of capital amid tightening monetary policies, long-term structural shifts in demographics…