Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
In 2023, local consumers remained cautious with their spending as they prepared to cope with economic uncertainty. Spending wisely meant that they prioritised essential products and limited their consumption of non-essentials. Off-trade volume sales…
The aftermath of the pandemic resulted in a notable shift in consumer preferences towards products that emphasise health and wellbeing within various foods and beverages. This change has reverberated across various product categories, notably…
The demand for Asian speciality drinks in Germany continues to be primarily driven by off-trade sales, although there is expected to be a slight off-trade volume decline in 2023. Sales of Asian speciality drinks via retail e-commerce benefited from…
In recent years, bottled water in Germany has confronted a pressing issue – sustainability. With a strong focus on eco-friendliness, many consumers have started questioning the need for bottled water in a country where the tap water is high quality.…
Bottled water is generally seen as a more “premium” niche in Lithuania, due to the high quality of the tap water in the country. This means that consumers do not typically add bottled water to their shopping lists as a necessity and, in this sense,…