Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
The Q3 update to global soft drinks forecasts is largely consistent with published baseline (October) 2020 projections, with a small upgrade to our Q2 outlook relative to May 2021. While the rise of COVID-19 variants provides cause for uncertainty,…
Euromonitor International’s soft drinks forecast has been updated in accordance with new macroeconomic data. While the 5-year forecast remains consistent with expectations at the time of publication, there remains a high degree of uncertainty about…
Overall prospects for the global soft drinks industry continue to trend up slightly in Q2. Away-from-home traffic and on-trade consumption remain the most important variables as we enter the vital high-volume summer months of northern hemisphere…
The diversity of consumer profiles in Southeast Asia has resulted in various strategies being adopted by both global and local soft drinks companies to appeal to local consumers. By analysing and evaluating the various strategies, such as launching…
Euromonitor International’s Soft Drinks system updated 2020-2024 forecasts in April, to account for COVID-19’s effects on channel behaviour and overall demand. A subsequent August 2020 update includes further downgrades in soft drinks category…