Soft Drinks

RTD tea saw an improved performance in off-trade volume terms in 2023, when compared to the previous year. Growth was boosted by the return of busy pre-pandemic lifestyles, which served to boost impulse purchases and on-the-go consumption. RTD also…

Volume sales continue to be low for RTD tea, with very low awareness among consumers, as well as limited distribution. In 2023, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more…

Off-trade sales of RTD coffee registered positive growth in volume terms, driven by the resumption of active, on-the-go lifestyles, including the return of consumers to their physical workplaces. RTD coffee is widely associated with consumption…

Juice is traditionally seen as a healthy beverage in Thailand due to its high vitamin content. As such, off-trade volume sales saw healthy growth in 2023, continuing the trend of the previous year. Reconstituted 100% juice saw a particularly strong…

While prices of soft drinks such as carbonates and bottled water have remained relatively steady, the overall prices of juices have been on an upward trend in the last two years and this has dampened volume growth to an extent. 100% juices are mainly…

Off-trade sales of energy drinks registered a decline in volume terms in 2023, with price increases by leading manufacturers being a major factor behind this trend. This was due to a number of factors, including roll-out of the third phase of the…

Energy drinks is expected to register healthy volume growth in 2023, though from a low base. The demand for energy drinks as a booster to physical and cognitive performance is driving the growth of energy drinks. Energy drinks are particularly…

Concentrates is a small and relatively mature category in Thailand, with sales limited to the off-trade channel. As in the previous year, sales saw only modest growth in volume terms in 2023, due to the growing interest of local consumers in health…

Concentrates, and in particular liquid concentrates, rank among the highest-priced beverages in Cameroon. Moreover, imported variants command an even higher price point compared to local counterparts, averaging nearly 1.5 times more. This elevated…

Regular carbonates registered a decline in off-trade volume sales in 2023, in contrast to their reduced sugar counterparts. Thais are becoming increasingly cautious about their sugar intake, given that excessive consumption has been linked wide range…

Carbonates is expected to register moderate growth in volume sales in 2023, partly supported by continuing population growth. In addition, prices have been stable and this has supported volume growth. Non-cola carbonates, and in particular orange…

With tap water being undrinkable in Thailand, bottled water is cheap and widely available throughout the country. During 2023, the category saw dynamic growth in off-trade volume terms as an increasingly health conscious population reduced their…

Bottled water is the most popular soft drink in Cameroon. Unstable supply of clean drinking water ensures continuing demand for bottled water. As such, in 2023, bottled water is expected to register double-digit volume growth, as continuing…

Inflationary pressures have been dampening volume growth within soft drinks, as the higher cost of living for consumers is tightening their discretionary spending. The surge in unit prices across most soft drinks categories has been impacting…

In 2023, Australia has witnessed a gradual return to normalcy, as the nation has emerged from the pandemic’s grip. Australia’s recovery from COVID-19 started at a slower pace compared with many other countries due to prolonged restrictions, with…

Soft drinks manufacturers have grappled with increasing costs and production hurdles, stemming from soaring energy prices, supply chain bottlenecks, elevated transportation expenses, and surging prices for primary packaging materials, such as corn…

Soft drinks manufacturers have been contending with rising input costs and challenges to production caused by escalating energy costs, supply chain blockages, increased transportation costs, and surging prices for primary packaging materials.…

Inflation and supply chain issues have impacted categories across the soft drinks industry post-pandemic. The scarcity and soaring costs of primary and secondary packaging materials, such as glass, recycled plastic, and aluminium, have also impacted…

Growth in off-trade and on-trade value sales of energy drinks is set to remain robust throughout 2023, largely driven by broader inflationary pressures causing increases in unit prices across the category. Energy drinks emerged as one of the…

Despite the stabilisation of decline for a couple of years during the pandemic, concentrates in Australia has experienced a long-term gradual decline in off-trade RTD volume consumption, which is set to recommence in 2023, as the main demographic…

Sugar reduction remains a key strategy in carbonates, as most Australians are growing more health-conscious. The Health Star rating review has benefited sales of reduced sugar carbonates, as the rating system prioritises low sugar levels. Reduced…

Producers of bottled water are contending with higher input costs and supply chain complexities across multiple fronts. Increasing energy prices and transportation costs, supply chain logjams and inflated prices for primary packaging materials have…

Asian speciality drinks, the availability of which was once confined to smaller Asian grocers, have now expanded their presence to the shelves of mainstream grocery retailers in Australia. Historically, this category enjoyed a steady consumer base in…

Sports drinks in Singapore is set to record another year of positive total volume growth in 2023, benefiting from the full-scale hosting of various sporting events and the resumption of community running clubs across the island. Leading sports drinks…

In 2023, soft drinks in Singapore is set to record volume growth though both the on-trade and off-trade channels. In terms of total volume sales, RTD tea and carbonates are set to remain the largest categories within soft drinks in Singapore, with…

On-trade volume sales of both reduced sugar and regular still RTD tea are set to see another year of growth in 2023. Reduced sugar still RTD tea is expected to increase at a faster pace in on-trade volume terms, benefiting from the wider availability…

Off-trade volume sales of RTD coffee are set to show a slight decline in 2023, signalling a return to the pre-pandemic trend as consumers resume their normal routines. This stagnation in off-trade sales suggests that consumers, who heavily relied on…

Juice consumption has long been declining in off-trade volume terms, and is anticipated to continue declining in the forecast period. This downwards trend is primarily due to growing concerns about the sugar levels found in juice, prompting a shift…

Off-trade volume growth of energy drinks in Singapore in 2023 is expected to be relatively stagnant, with only negligible growth, and this performance is expected to be maintained in the coming years. The sustained consumption of energy drinks can…

Concentrates can be split between liquid and powder formulations. In liquid concentrates, the most often consumed format in Singapore is fruit-based cordials, while in powder concentrates the more common format consumed is sports drinks/hydration…

On-trade volume sales of carbonates are set to record another year of growth in 2023, continuing to rebound after the decline seen in 2020, with growth being driven by reduced sugar carbonates. Meanwhile, off-trade volume growth of carbonates is…

The total volume growth expected in bottled water in 2023 is being driven by on-the-go hydration and at-home hydration occasions. For on-the-go consumption occasions, impulse purchases make up a large proportion of sales of bottled water, as public…

Asian speciality drinks in Singapore is set to see on-trade volume growth in 2023, whereas off-trade volume sales are expected to see a moderate decline. In Singapore, Asian speciality drinks are more commonly consumed in on-trade premises, such as…

Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up…

Off-trade volume growth for sports drinks in 2023 was up markedly on that recorded in 2022. This improvement was partly explained by the success of reduced sugar and sugar-free options introduced towards the end of the review period, which have…

Sales of soft drinks have been significantly impacted by Russia’s war in Ukraine and soaring inflation. Besides the resulting decline in the population and the loss of territories, the market also faces other obstacles including consumers downtrading…

Soft drinks in Taiwan showed a solid performance in 2023, with growth in total volume sales equalling that recorded in 2022. Overall demand remained buoyant as diminishing fear of COVID-19 and the ending of associated restrictions saw more people to…

RTD tea suffered significant losses during 2022 as category was not a priority for either manufacturers or consumers. The supply of these products was limited, while there were out-of-stock situations seen during the high season. There is also a…

Growth in off-trade volume sales of RTD tea in 2023 was up slightly on 2022. This was largely due to the easing of the pandemic and the ending of related restrictions in Taiwan, with impulse purchases and on-the-go consumption increasing as more…

RTD coffee only started to gain a significant presence in Ukraine during the pandemic but after a bright start the category saw a steep decline in 2022 because of the impact of Russia’s invasion on the supply chain and import issues. Leading retailer…

Following consistent declines earlier in the review period, RTD coffee recorded modest growth in off-trade volume sales in 2023. This turnaround was partly explained by the increased incidence of impulse purchases and on-the-go consumption occasions…

Juice was one of the hardest hit soft drinks categories following Russia's invasion of Ukraine in 2022 and it saw only a modest recovery in retail volume terms in 2023. The category lost a tangible share of its key target audience following Russia’s…

100% juice was the most dynamic of the main juice categories in Taiwan in off-trade volume growth terms in 2023. This was primarily due to the increasing preference for healthier soft drinks among consumers, as such products are perceived to be…

Energy drinks was the only soft drinks category in Ukraine to see retail volume growth both in 2022 and 2023. This dynamic growth related to the strong increase in demand from volunteers, doctors, armed forces, and other people looking for an energy…

Energy drinks showed another positive performance in 2023, with growth in off- and on-trade volume sales remaining robust. As the pace of life in Taiwan accelerated in line with the return to pre-pandemic routines, overall demand was buoyed by…

Demand for concentrates is very limited in Ukraine, although the category did see a return to growth in retail volume terms in 2023 with these products benefiting from their affordability. Concentrates are mainly consumed by price-sensitive older…

While liquid concentrates posted marginal growth in off-trade volume sales in 2023, this was an improvement on the decline recorded in 2022. This was partly explained by the normalisation of consumption patterns, in that the contraction the previous…

Sales of carbonates suffered heavy losses in 2022, although there were several factors that prevented heavier losses and which have helped to support a return to growth in 2023. First, sales were supported by the presence of the core target audience…

Carbonates in smaller pack sizes of 200-350ml gained ground in off- and on-trade channels in Taiwan in 2023. This was partly due to rising health-consciousness among the population, in that concerns about the sugar content of these soft drinks led…

Sales of bottled water suffered heavy losses in retail volume terms in 2022 as a result of Russia's invasion of Ukraine, with a huge section of the population fleeing the country in search of safety. Nonetheless, bottled water saw a more modest…