Soft Drinks

Due to rising inflation and economic uncertainty in Latvia, off-trade volume sales of soft drinks declined in 2023. With rising prices, disposable incomes were reduced, leading many to adapt their buying habits, reducing purchases of non-essential…

Energy drinks, led by the reduced sugar format, posted double-digit off-trade volume growth in 2023, while most other categories saw moderates increases. The exceptions were RTD tea and juice, which registered small decreases in retail volume sales…

In 2023, soft drinks continued to recover from the COVID-19 pandemic, though it had to deal with an ongoing, if lessening, international inflationary context and fuel price hikes. This affected household incomes with many consumers economising and…

Despite the category’s maturity, RTD tea sales continued to expand in off-trade volume terms in 2023, thanks to its perception as a healthier alternative to other types of soft drinks, especially carbonates, thanks to its relatively low sugar…

In 2023, RTD teas saw growth in both retail volume and current value terms. Sophisticated flavour combinations are contributing to the growth of the category, with consumers seeking out special teas, including exotic flavours like passion fruit from…

RTD tea registered a decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as RTD tea is more expensive than other soft drinks such as carbonates, this further dampened volume sales.…

RTD tea is not considered an essential item in Latvia, and as such, during economic uncertainty, RTD tea is often cut from consumers' budgets. RTD tea is mainly consumed on the go, and the outbreak of COVID-19 and lockdowns proved negative for retail…

Reduced sugar still RTD tea continued to post the fastest off-trade volume and current value growth in 2023. This trend mirrored the changes in consumer preferences, as more individuals looked for healthier beverages as part of wider healthier…

RTD coffee registered positive growth in off-trade volume terms in 2023, albeit at a slower rate than the previous year. Demand was largely driven by a return to pre-pandemic patterns of mobility, which fuelled the recovery of sales through retail…

RTD coffee is growing steadily in Slovenia fuelled by the convenience trend and the rising popularity of on-the-go beverages. Slovenia’s coffee culture is also a driving force with consumers also shifting towards instant coffee and the use of coffee…