Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Although Vietnamese government managed to control inflation in 2023, price hikes and economic challenges nonetheless continued to constrain consumer expenditure. These economic pressures have had a mixed impact on sales of concentrates in 2023. On…
Concentrates are often seen as a more affordable option, driving trading across from juice. The primary appeal of powder concentrates in particular remains their affordability, offering consumers the most value in dollars per litre across…
Off-trade volume sales of concentrates continued on their downward trajectory in 2023. Despite being recognised for their value for money, such products faced competition from other ready-to-drink beverages, such as carbonates, juice, and RTD tea.…
Liquid concentrates manages to perform slightly better than powder concentrates, albeit off-trade volume sales remain in a slight decline, with on-trade performing better thanks to the revival of foodservice. Overall, liquid concentrates have a…
Carbonates has seen slower growth in both on-trade and off-trade volume terms compared to 2022. This can be attributed to several factors such as elevated inflation, lower income levels, and increased health concerns and a growing focus on sport and…