Soft Drinks

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

The pandemic in 2020 positively impacted off-trade volume sales of bottled water in Western Europe. Stockpiling during the lockdown periods, and a consumer preference for larger packages and healthier soft drinks helped the category to grow, although…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

Energy-boosting drinks have grown in popularity in Europe, as consumers seek functional drinks that can help improve performance, focus and energy levels at work (at home or in the traditional office/workplace) or at the gym. This was accelerated by…

The consumption of carbonates in Western Europeans countries is undergoing significant developments. This briefing aims to provide a regional outline of consumption at a regional level expanding on Euromonitor’s data. The COVID-19 pandemic worked as…

Increasingly popular in Western Europe, among Millennials and Gen Z who are most influenced by climate impact, refillable and reusable solutions continue to expand across the beauty, home care, food and drinks industries. The recurrent themes of…

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Sales of Asian speciality drinks have not yet fully recovered from the sharp decline in off-trade volume terms that was seen in 2020 and during the first half of 2021 as a result of the impact of the COVID-19 pandemic. The pandemic made it difficult…

Asian speciality drinks remains a niche category with very limited sales in the Dutch market. With little investment in innovation and marketing, the category remains reliant on a small base of specific consumer groups and has experienced a…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This briefing examines juice in Western Europe. It looks at the various factors that affect the category, as well as looking at recent examples of innovation and related consumer trends. It assesses the positioning and performance of different…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Bottled water is set to continue to experience total current value growth in 2023. 2022 marked a year of dynamic growth for bottled water, due to the return of on-the go consumption and a warmer and longer summer. In 2023, growth is set to continue,…

The cost of living increased sharply across the UK during 2022 and into 2023. Due to a strong increase in the overall cost of production, and rising unit prices, reaching and often surpassing 10% rises, carbonates is set to experience increases in…

After a year of falling off-trade volume sales in 2022, 2023 is set to see a continued decline in demand for concentrates. The decrease in off-trade volume terms is expected to be especially marked by the decline in powder concentrates, which is set…

2023 has marked another year of strong growth for energy drinks, which is expected to be amongst the strongest performers within the soft drinks industry. Energy drinks is set to experience double-digit growth in current value terms both on-trade and…

2023 has been a positive year for total volume sales of soft drinks; however, consumers are drifting away from traditional soft drinks such as juice towards more innovative products. In 2023, most juice categories are set to increase in off-trade…

In 2023, RTD coffee is set to experience strong double-digit growth in off-trade current value and volume terms. For several years now, RTD coffee has benefited from growing popularity and a surge in demand. This is due to several factors, including…

Following strong positive performances in 2021 and 2022, ready to drink (RTD) tea is set to continue to experience double-digit growth in current value sales both off-trade and on-trade in 2023. Due to a longer and warmer summer in 2022, RTD tea…

Despite inflation, total volume sales of soft drinks have remained resilient in the United Kingdom. 2022 and 2023 have been challenged by increasing prices, which have had a significant impact on the cost of living. Consumers have lost purchasing…

After experiencing significant off-trade and on-trade volume and current value growth in 2021 and 2022, sports drinks is set to continue to experience dynamic growth in 2023. The COVID-19 pandemic accelerated the health and wellness trend, which…

Bottled water benefitted from increasing demand for convenience in 2022. A large proportion of purchases of still bottled water are made on impulse by consumers seeking to quench their thirst while on the go. Thus, this category saw strong growth as…

Sales of carbonates have continued to decline in retail volume terms in 2023 with mounting health concerns and economic pressures taking their toll. Norway has continued to face elevated rates of inflation in 2023 while prices have risen across most…

Off-trade volume sales of liquid concentrates have continued to decline in 2023. This is due to negative pressure from the resumption of cross-border trade. Liquid concentrates are popular purchases when Norwegians go on day-trips to Sweden.…

Sales of energy drinks have rocketed in Norway over the review period with sales almost doubling in retail volume terms. Successful marketing campaigns have resulted in widespread adoption of these products with some consumers drinking one or two…

Sales of juice have continued to decline in retail volume terms in 2023. Sales have in part been negatively affected by the resumption of cross-border trade with Sweden. Although Sweden has also been impacted by elevated inflation it still continues…

Off-trade volume sales of RTD coffee have continued to decline in 2023, while on-trade sales remain negligible. Sales have been negatively impacted by the resumption of cross-border trade, but also by the economic pressures facing the country. With…

RTD tea has continued to post moderate growth in off-trade volume terms in 2023. Much of the RTD tea sold in Norway is for out of home consumption. As a result, sales have benefitted from the return of busy lifestyles in the post-pandemic period. The…

Sales have continued to normalise in 2023 after the highs of the pandemic when consumers stockpiled supplies of soft drinks. Despite this, sales remain significantly higher than pre-pandemic levels in retail volume terms, supported by consumers…

Sports drinks has been one of the most dynamic categories within soft drinks in Norway with sales posting strong growth in retail volume terms despite the economic pressures facing the country. Sales have benefited from the increased focus on the…

Off-trade volume sales of bottled water experienced a decline in 2023 compared to 2022, primarily due to less favourable weather conditions. Additionally, an increasing number of consumers opting to purchase bottled water in France contributes to the…

In 2023, bottled water displayed lower total volume growth than in the previous year, and what was initially expected. On-trade sales still progressed (thanks to a rather good season in the southern part of the country, though much less so in the…

Carbonates demand continues to witness a decline in volume terms across Belgium. Primarily, this decline is attributed to the prevailing health trend, with individuals actively monitoring their calorie intake. However, this health-conscious approach…

Carbonates was amongst the most dynamic soft drinks categories in 2023. It is set to face another year with solid value growth, even after the offsetting post-pandemic effect of 2022. Total volume sales already surpassed the level of 2019 in 2022,…

Following a relatively robust performance during the pandemic, liquid concentrates are experiencing a decline in off-trade volume terms in 2023. The category's downturn is notably attributed to the prevailing health trend. Despite water being a…

Concentrates performed relatively well in 2023. Sugar, fruit and energy cost increases contributed to the strong growth in value in 2022 and inflation continued to contribute to significant growth in 2023. Volume growth was also high during the…

Off-trade volume sales of energy drinks continue to experience rapid growth in 2023, propelled by consumers seeking beverages to enhance their performance. The penetration of energy drinks in Belgian households has significantly increased in recent…

Energy drinks is the most dynamic category within soft drinks. With continuous strong increases in sales, constantly breaking old records and achieving new successes, energy drinks has stood out in the soft drinks market in recent years thanks to a…