Soft Drinks

In 2023, local consumers remained cautious with their spending as they prepared to cope with economic uncertainty. Spending wisely meant that they prioritised essential products and limited their consumption of non-essentials. Off-trade volume sales…

While the pandemic, when it first hit the region, resulted in a slight decline in off-trade volume sales of soft drinks and a steep fall in on-trade volumes in Latin America in 2020, both channels have since been recording positive growth, including…

The soft drinks industry maintained positive growth in volume terms in 2023, although growth slowed from the previous year, as inflationary pressure undermined economic conditions. Nevertheless, the market did benefit from the revival of tourism.…

Soft drinks continues to be affected by inflationary pressures in 2023, which prices continuing to rise, but at a slower pace. This had a notable impact on shopping behaviour, with consumers more cautious about their purchases, especially those in…

Retail volume sales of soft drinks slowed in 2023 over the previous year, while the on-trade made a return to pre-pandemic levels. Although rising health consciousness supported growth in juice to the detriment of carbonates, carbonates and bottled…

2023 witnessed another strong performance for Ecuador’s soft drinks industry as the challenges of previous years have largely been overcome. The entire industry has endured significant setbacks stemming from negative public perceptions of a series of…

Soft drinks has continued to see healthy growth in retail volume and current value terms in 2023. Sales have been supported by consumers returning to their old consumption habits now that the pandemic is over. Although sales have seen steady growth…

Soft drinks faced a difficult year in 2023 as high levels of inflation were exacerbated by the appreciation of the Costa Rica Colón vis-à-vis the US dollar. Inflation led to unit price increases across a range of soft drinks categories, although…

The Colombian economy began its recovery in the latter half of 2021. This growth was fuelled by fiscal stimulus measures implemented in 2021, rising oil prices, and a surge in food and beverage exports, which recorded a significant increase in 2022.…

Demand for soft drinks is growing despite the challenges faced in 2022 and in the first half of 2023, characterised by high inflation and weakened demand. Major categories such as carbonates and bottled water have demonstrated resilience, while…

In soft drinks in Brazil, multifaceted evolution is underway. The landscape is shaped by a drive towards sustainability and logistical efficiency, as companies seek differentiation amidst the strong competition. Sustainability initiatives span water…

Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar. However, there has been challenges for the economy in 2023, with sharp falls in foreign currency reserves and this…

Argentina's soft drinks industry in 2023 navigates an uncertain macroeconomic landscape marked by political dysfunction and economic instability. Despite growth in GDP in 2022, driven by a significant increase in the investment rate, the outlook for…

Despite a moderate growth in off-trade volume sales for RTD (Ready-to-Drink) tea in 2023, the overall consumption landscape remains underdeveloped and lacks popularity among Uruguayan consumers. This modest upturn follows a series of declines over…

The significantly warmer climate experienced in 2023, attributed to El Niño, has reinvigorated Ready-to-Drink (RTD) tea. This resurgence in consumption, as a favoured hydrating drink, marks a substantial shift from recent years of stagnation. Despite…

In Mexico, there is a discernible shift among consumers to choose natural beverage options. This evolving trend is characterised by heightened interest in products crafted with natural ingredients and devoid of artificial additives. As…

Off-trade RTD tea volume sales have been growing steadily in Guatemala. Some consumers consider RTD tea to be a healthier option than soft drinks, such as carbonated drinks. Tea in general has a wholesome image in Guatemala, which has had a…

One of the defining features of RTD tea in Ecuador is that Fuze Tea by The Coca-Cola Co is by far the largest and most influential player, profoundly shaping trends in the category and commanding an overwhelming majority of category sales. This…

RTD tea has seen significant growth in retail value and volume terms in 2023 as the category begins its recovery from the heavy losses seen in 2021 and 2022. Sales of RTD tea experienced a dramatic decline in these two years due to the withdrawal of…

Despite the inflationary climate in Costa Rica, the RTD tea category did not experience the same sudden price increases as other soft drinks. This benefited the category in terms of both volume and value growth as consumers did not feel as compelled…