Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
In 2023, powder concentrates registered a significant price growth of 30%. Players had done all they could to prevent prices rising in 2021 and 2022. In addition, concentrates escaped the impact of the sugar tax, due to a loophole, and this meant…
Liquid concentrates demonstrated remarkable resilience amidst the inflationary pressures that affected other soft drinks. This can be attributed to their perceived affordability during the economically challenging period, leading consumers to shift…
In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates…
In 2023, retail volume sales of carbonates fell back into decline. Carbonates was still recovering from the sharp price increases caused by Poland’s sugar tax in 2021, when high inflation caused further price shocks for consumers. Although unit price…
Regular cola carbonates, as a product area, experienced a more moderate decline in sales volume than non-cola carbonates in 2023, despite significant price increases. This can be attributed to the enduring popularity of cola flavour among consumers…