Slovakia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovakia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Bleach in Slovakia

Feb 2024

Bleach is an uninteresting category which remains in a volume slump, which is only expected to deepen over the coming years. Consumers are increasingly perceiving bleach as old-fashioned and toxic, thus resulting in low demand. In turn, players are…

USD 1,195
Country Report

Surface Care in Slovakia

Feb 2024

Sales in surface care are managing to see small positive volume sales, as well as value sales which are supported by the price hikes which are affecting home care overall. Overall, consumers are seeking affordable products which offer good…

USD 1,195
Country Report

Home Care in Slovakia

Feb 2024

Inflationary pressures and strong price increases have affected consumer purchasing behaviour overall, and we are seeing this reflected in home care sales in Slovakia. Whist value sales are supported by the price increases, volume sales are in a…

USD 2,750
Country Report

Air Care in Slovakia

Feb 2024

Air care is managing to achieve small positive volume gains, while value sales are supported by the price hikes which are affecting home care overall. Indeed, air care attracts consumers who are keen to try new formats and scents and move from the…

USD 1,195
Country Report

Discounters in Slovakia

Feb 2024

Discounters in Slovakia were one of the better performing grocery retailers in 2023. With inflation still being high, consumers were price sensitive and prioritised value for money. As such, discounters registered an increase in current value sales,…

USD 1,195
Country Report

Direct Selling in Slovakia

Feb 2024

Direct selling in Slovakia registered a further fall in both current and constant values sales in 2023. A shift away from direct selling to e-commerce led to a drop in sales, as e-commerce also provides the convenience of direct delivery. In fact,…

USD 1,195
Country Report

Home Insecticides in Slovakia

Feb 2024

Home insecticides is managing to achieve marginal positive volume growth overall, while value is supported by price hikes which are affecting home care as a whole. The best-performing subcategories are electric insecticides (in both value and volume…

USD 1,195
Country Report

Polishes in Slovakia

Feb 2024

Polishes is seeing a negative volume slump, while value sales are supported by price hikes affecting categories across home care as a whole. Indeed, polishes represents a category which consumers can easily substitute – especially with the growing…

USD 1,195
Country Report

Laundry Care in Slovakia

Feb 2024

Value growth in laundry care is being supported by inflationary price hikes, whilst volume sales remain in a decline. This is due to price-sensitive consumers budgeting in laundry care by using lower volumes of product per use, in addition to doing…

USD 1,195
Country Report

Consumer Foodservice in Slovakia

Feb 2024

While inflation remained high in 2023, government measures aimed at protecting the hospitality sector benefitted consumer foodservice. In particular, the reduced 10% VAT rate (from a previous 20%), which was introduced during the pandemic, was made…

USD 2,450
Country Report

Toilet Care in Slovakia

Feb 2024

Toilet care is seeing flat volume sales, while value growth is supported by the price hikes which have affected categories across home care. While Bref (Henkel Slovensko spol sro) holds just under half of all brand shares in toilet care, followed by…

USD 1,195
Country Report

Vending in Slovakia

Feb 2024

Vending was one of the better performing retail channels in Slovakia in 2023, with current value sales increasing. Convenience and on-the-go consumption drove consumer demand. While hot drinks continued to be the most popular product sold through…

USD 1,195
Country Report

Hypermarkets in Slovakia

Feb 2024

Hypermarkets were the best performing grocery channel in Slovakia in 2023 in terms of value growth. Recent openings of new outlets boosted value sales, including the new Kaufland Bratislava outlet discussed below. However, with inflation still high,…

USD 1,195
Country Report

Supermarkets in Slovakia

Feb 2024

Supermarkets in Slovakia lost out to discounters in 2023, as continuing high inflation saw consumers increasingly shop in discounters. Consumers also sought out discounts in supermarkets as they were highly price sensitive. As such, supermarket…

USD 1,195
Country Report

Retail in Slovakia

Feb 2024

It was a poor trading year for retail in Slovakia in 2023. With inflation still being high, as well increasing interest rates leading to higher mortgage payments, consumers felt the pinch. As such, there was only marginal growth in current value…

USD 2,450
Country Report

Convenience Retailers in Slovakia

Feb 2024

2023 was not a good year for convenience retailers in Slovakia. With inflation still being high, consumers cut back on spending in convenience retailers, as prices tend to be higher than in other grocery retailers. As such both constant and current…

USD 990
Country Report

Dishwashing in Slovakia

Feb 2024

Automatic dishwashing is seeing positive gains in both value and volume terms, whilst hand dishwashing remains in a volume slump. This is interesting as, during times of high inflation, hand dishwashing is seen as a more cost-effective option.…

USD 1,195
Country Report

Cafés/Bars in Slovakia

Feb 2024

Bars/pubs registered very healthy double-digit constant value growth in 2023, in spite of high inflation. There were also a significant number of openings. The introduction of a permanent reduced 10% VAT rate bolstered the sector. That being said,…

USD 1,195
Country Report

Home Products Specialists in Slovakia

Feb 2024

Home product specialists were the worst performing retail channel in Slovakia in 2023. With inflation still high, consumers put off home renovation projects and also cut down on spend on homewares and home furnishings. As such, home products register…

USD 990
Country Report

Small Local Grocers in Slovakia

Feb 2024

2023 was not a good year for small local grocers in Slovakia. With inflation still being high, consumers cut back on spending in such outlets, as prices tend to be higher than in other larger grocery retailers. As such, both constant and current…

USD 990
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