Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The home care market in Saudi Arabia saw strong growth in 2020 given the home seclusion and heightened hygiene consciousness due to the pandemic. With nationwide lockdown, outdoor movement was restricted, and consumers spent most of their time at…
Rising urbanisation and busier lifestyles, along with extremely hot and humid weather for long periods of 2023, supported the significant growth of crawling bugs, ants and cockroaches in Saudi Arabia. This helped drive up demand for home…
Hygiene is a key trend seen in home laundry appliances since the era of the pandemic, in line with many health and wellness trends, whereby consumers have been paying more attention to their health and the cleanliness of their surroundings. As such,…
The overall growth of the retail market in Saudi Arabia has had a positive impact on home product specialists. As the retail market expands and evolves, there is an increasing demand for specialised professionals who can provide expert advice on home…
Players appear to be focussing on OLED TVs, with a number of launches from well-known names in the Kingdom of Saudi Arabia, including from brands Samsung, LG, and Haier. Samsung (represented by United Matbouli Group in the KSA) is the leading brand…
Non-sheer hosiery continues to perform better than sheer hosiery in Saudi Arabia, supported by the rising athleisure and sporting trends, which support sports socks. On the other hand, the hot climate in the Kingdom, which has extreme summers, plays…
Coffee and tea benefit from being popular drinks in the Kingdom, with these being beverages which are offered as part of traditional hospitality and generosity. Growth is also being boosted by a number of government initiatives, from festivals to…
The increasing popularity of the other metal pack type in the Saudi Arabian hot drinks market can be attributed to several factors. One significant driver is the increasing adoption of fresh ground coffee pods, boosted by the growing presence of…
Consumers today have a greater understanding of the significance of diet and nutrition to their overall health and wellbeing. Increasing knowledge of the dangers to health of obesity and related problems, such as heart disease, has led consumers to…
In Saudi Arabia, there is increasing awareness of the importance of healthy eating as a means of improving the immune system, and organic products are favoured, as they are seen as more natural. According to Euromonitor International’s Voice of the…