Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Following a three-year period of stagnation, the retail market for chocolate confectionery in Saudi Arabia is expected to see an improved performance in current value terms in 2024. This is consistent with a more positive economic outlook, thanks to…
Consumption and sales of cigarettes in Saudia Arabia in 2023 remained severely impacted by the growing consumer shift from cigarettes to e-vapour products and heated tobacco. The number of consumers quitting smoking cigarettes has been increasing,…
In Saudi Arabia in 2023, volume sales in cigars, cigarillos and smoking tobacco declined while current value sales saw an only marginal rise. Consumers continued to shift from cigars and cigarillos towards vapes and heated tobacco products. Such…
Saudi Coffee Co was established by Saudi Arabia’s Public Investment Fund (PIF) in 2022 with the aim of developing the Kingdom’s national coffee industry and increasing its coffee production from 300 to 2,500 tons annually by 2028. In 2023 the…
The government continues to support female empowerment in Saudi Arabia striving for equality between men and women in the workplace, enhancing their rights, support systems and care programmes with the aim of improving their work environment in all…
Computers and peripherals remains in a volume decline in 2023, which is expected to persist overall in the short-term. This is because sales saw a boost during the era of the pandemic, when the lockdowns led to consumers working and studying from…
Vimto (from Aujan Industries Co Ltd) continues to lead liquid concentrates and concentrates overall in Saudi Arabia. The brand saw the launch of Vimto Cordial Zero in 2022, which is sugar-free and contains zero calories, alongside containing no…
Overall confectionery packaging retail unit volume sales in Saudi Arabia returned to growth in 2022, albeit marginal, following pandemic-induced declines due to lack of mobility outside of the home and limited demand for impulse purchases. The…
Consumer appliances is seeing steady overall volume and value growth in Saudi Arabia, supported by ongoing urbanisation in the Kingdom. This is further supported by strong inbound tourism and the growth of various industries in Saudi Arabia, in line…
Other personal lending continues to be an area of interest in Saudi Arabia, as this category primarily constitutes personal loans taken for medical purposes and travelling. This has been particularly prominent since the end of pandemic restrictions…