Saudi Arabia

Charge cards follow a typical pattern in Saudi Arabia, where such cards have a set consumer base consisting of, mainly, affluent Saudi citizens who use these cards while travelling. Therefore, the rebound of travel and tourism following the pandemic…

The cheese market witnessed a decline in volume sales in 2022, largely as a result of the impact of the high rate of inflation, which led to significant increases in the price of cheese products. Companies revised their pricing constantly during the…

Childrenswear sees overall support from the baseline fact that children need an ongoing supply of clothing as they grow out of their clothes within relatively short periods of time. As such, childrenswear has shorter lifecycles than apparel for women…

Retail volume sales of chocolate confectionery are recording stronger growth in 2023 compared to the previous year, due to the growing population, the rise in impulse purchases outside of the home, and the focus of players on expanding the presence…

Consumption and sales of cigarettes in Saudia Arabia in 2023 remained severely impacted by the growing consumer shift from cigarettes to e-vapour products and heated tobacco. The number of consumers quitting smoking cigarettes has been increasing,…

In Saudi Arabia in 2023, volume sales in cigars, cigarillos and smoking tobacco declined while current value sales saw an only marginal rise. Consumers continued to shift from cigars and cigarillos towards vapes and heated tobacco products. Such…

Saudi Coffee Co was established by Saudi Arabia’s Public Investment Fund (PIF) in 2022 with the aim of developing the Kingdom’s national coffee industry and increasing its coffee production from 300 to 2,500 tons annually by 2028. In 2023 the…

The government continues to support female empowerment in Saudi Arabia striving for equality between men and women in the workplace, enhancing their rights, support systems and care programmes with the aim of improving their work environment in all…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Saudi Arabia covers production and consumption trends in agricultural commodities, energy…

Computers and peripherals remains in a volume decline in 2023, which is expected to persist overall in the short-term. This is because sales saw a boost during the era of the pandemic, when the lockdowns led to consumers working and studying from…

Vimto (from Aujan Industries Co Ltd) continues to lead liquid concentrates and concentrates overall in Saudi Arabia. The brand saw the launch of Vimto Cordial Zero in 2022, which is sugar-free and contains zero calories, alongside containing no…

Overall confectionery packaging retail unit volume sales in Saudi Arabia returned to growth in 2022, albeit marginal, following pandemic-induced declines due to lack of mobility outside of the home and limited demand for impulse purchases. The…

Consumer appliances is seeing steady overall volume and value growth in Saudi Arabia, supported by ongoing urbanisation in the Kingdom. This is further supported by strong inbound tourism and the growth of various industries in Saudi Arabia, in line…

Other personal lending continues to be an area of interest in Saudi Arabia, as this category primarily constitutes personal loans taken for medical purposes and travelling. This has been particularly prominent since the end of pandemic restrictions…

Consumer electronic is seeing variable recovery in 2023, after the dip in sales the former year due to the heightened demand for personal electronics during the era of COVID-19, thus resulting in a following organic decline due to saturation. Majorly…

Stand-alone maintained its dominant position in the Saudi Arabian consumer foodservice market in 2023. The strength of stand-alone locations is largely to do with the convenience and easy access they provide to consumers. There is a growing trend…

The Saudi Arabian consumer foodservice market is expected to witness a full recovery to pre-pandemic levels in value terms in 2023. The market has seen growing consumption and the opening of new outlets, involving both new brands entering the market…

Consumer health is set to maintain solid current value growth in 2023, with increases across most categories. Analgesics, and cough, cold and allergy (hey fever) remedies are expected to remain the largest OTC categories. Due to their maturity and…

Consumer lending in Saudi Arabia is on the upturn, as the Kingdom has generally recovered from the aftereffects of the COVID-19 pandemic. Moreso, due to consumer behaviour and expenditures unwaveringly affected by the pandemic, along with 15% VAT,…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Due in part to Saudi Arabia’s Vision 2030 strategy the Kingdom is experiencing accelerated population growth and internal migration toward concentrated metropolitan areas. This has presented opportunities for quality-focused convenience stores to…

Cooking ingredients and meals witnessed positive growth in volume terms in 2023, thanks to a trend of easing inflation (particularly during the second half of the year) and an increase in the rate of employment, which together had a positive impact…

The pandemic has led consumers to become more concerned about the products they consume, and more conscious of side-effects, with some people therefore preferring to purchase herbal/traditional products instead of standard products, or those needing…

Credit cards are not as popular as debit cards in the Kingdom of Saudi Arabia, however, the category still shows a fair performance. One main issue which credit cards face in the KSA is a question mark around their compliance with Sharia Law.…

After a surge in demand for dairy products and associated packaging in 2020 due to pandemic-related home seclusion, retail unit volume sales somewhat normalised the following year as restrictions started to ease and local consumers began to spend…

The dairy products market has maintained healthy growth in Saudi Arabia in current value terms, mainly due to the high rate of inflation, and it is expected that the market will register a better performance in volume terms in 2023 as prices will see…

The Dammam in Saudi Arabia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Debit cards continue to make up a large portion of all financial cards in Saudi Arabia. Indeed, debit cards are even more prevalent than credit cards in the KSA, owing to a number of factors, such as wide acceptance and convenience of use, as well as…

With consumers spending more time outside of the home again there was greater incentive to wear deodorants in 2023 with this helping to fuel demand. With the World Health Organisation declaring the pandemic to be over in early 2023 more consumers…

Sales of depilatories continued to decline in retail volume terms in 2023. Aside from a brief recovery during 2020 when hair and beauty salons were forced to close – and thus women had to take a DIY approach to hair removal – sales of depilatories…

In 2023, dermatologicals is set to return to solid current value growth, although performances are expected to vary widely across categories. For instance, hair loss treatments is expected to continue to benefit from consumers’ perception of their…

Dietary supplements is set to maintain dynamic current value growth in 2023. After the onset of the pandemic, consumers educated themselves on the health benefits of specific ingredients, and became particularly interested in dietary supplements with…

As leisure and entertainment are on the rise in Saudi Arabia, including dining out, more people are facing digestive problems. Furthermore, during the holy month of Ramadan, more people experience digestive disorders such as bloating, heartburn, acid…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the…