Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Away-from-home (AFH) tissue and hygiene in Saudi Arabia maintained strong volume and current value growth in 2023. At the end of the review period, AFH tissue continued to rebound from a decline in 2020, caused COVID-19-related measures and…
There has been an increased focus on personal health and hygiene since the pandemic in Saudi Arabia which continued to support demand for a wide range of baby and child-specific products in 2023. Parents are now focusing more on preventive care and…
Baby formula saw volume sales fall in 2022 and the category has continued to struggle in 2023, mainly due to the ongoing change in Saudi culture. Years ago, Saudis used to have many children, with an average family having around five or six children.…
Since the pandemic, retail unit volumes of baby food packaging have consistently declined. During the pandemic, mothers – particularly working mothers – had greater time to spend at home looking after their children, and this left them with more time…
Bread remains a key area of staple foods in Saudi Arabia with it being the largest category in both retail volume and current value terms. Bread accompanies many meals and therefore sales are not generally significantly impacted by factors such as…
Many bath and shower products are seen as an essential part of the daily hygiene routines of the local population with bar soap in particular being a relatively mature category. As such, growth in part is linked to population growth. Therefore, sales…
Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with this including spending on beauty and personal care. The retail industry is looking…
The clean beauty trend has been taking over the beauty and personal care market in Saudi Arabia, just as it has done the world over. Consumers are increasingly seeking out cosmetics products that make use of all-natural ingredients, vegan formulas…
Beer in Saudi Arabia in 2023 remained the only relevant category in alcoholic drinks, as non-alcoholic beer is the only AD product allowed to be consumed in the Kingdom. This is due to the strict laws prohibiting the consumption of alcoholic drinks…
Unlike many home care categories in 2023, the average unit price of bleach continued to rise in Saudi Arabia, resulting in more dynamic current value growth compared to retail volume. Nevertheless, demand continued to rise in 2023, as bleach offers a…