Saudi Arabia

In 2019, there was no 15% VAT (value-added tax) implementation, expats’ families were not liable for dependence fees, and inflation and the cost of utilities like electricity, as well as tuition fees, were significantly lower. Therefore, consumers…

Value-oriented department stores such as Centerpoint and RedTag continued to lead the category in 2023 outperforming outlets with a more premium positioning. This was largely due to price increases with many shoppers displaying a more conservative…

The market for gum in Saudi Arabia will see a healthy performance in current value terms in 2024, continuing the trend of the previous year. This will be supported by return to pre-pandemic lifestyles, including work, school and social and…

Hair care continued to see strong growth in retail volume terms in 2023. Despite the Kingdom’s economy contracting in 2023 there remained a renewed consumer confidence in the wake of the pandemic with more consumers returning to the workplace and…

Headphones is another category enjoying volume growth in Saudi Arabia in 2023, albeit at a lower rate than seen with wearable electronics. The increasing adoption of headphones and earphones in Saudi Arabia, especially for use while exercising and…