Saudi Arabia

In a cross-category trend, Dyson’s new pop-up stores across Riyadh and Jeddah, allow consumers to test personal care appliances prior to purchase. The pop-ups are cited as test stores, situated across malls (Panorama Mall, Nakheel Mall, Granada Mall,…

Political opposition and civil liberties are restricted in Saudi Arabia, whilst its economic freedom continues to face challenges. The economy has performed strongly, but is set to slow down and reliance on oil remains high, although inflation is…

Pet care continues to see dynamic double-digit growth in value and volume terms in Saudi Arabia with it having become one of the most dynamic industries in the Kingdom. This dynamism is being driven by the huge investment made by major pet care…

The pandemic had a huge impact on pet ownership in Saudi Arabia and also led to rising awareness of pet health issues as well. In 2019 the pet population in Saudi Arabia was 1.4 million, but by the end of the pandemic in 2023 this number had doubled…

Dairy products have established an important role in the diets of many Saudi Arabian consumers. However, in line with many markets around the world, Saudi Arabia is seeing a growing interest in plant-based alternatives that is being supported…

Already starting to emerge as a trend in Saudi Arabia earlier in the review period, the pandemic heightened local consumers’ awareness of their health and wellbeing and encouraged them to review their dietary and nutritional requirements. Although…

Demand for polish continued to rise in 2023, following the retail volume declines of 2020 due to pandemic-induced home seclusion. The latter resulted in waning interest in polishing one’s footwear, for instance, with the latter experiencing the…

E-readers continue to struggle as demand is practically non-existent. The device fails to gain consumer’s interest over the popularity of ubiquitous smartphones and tablets, through which consumers can also access e-books. Added to which, the…

Pre-paid cards are benefitting from the Kingdom’s move towards a cashless society – especially so in certain areas. For example, as seen with the uptake of pre-paid cards for the payment of workers’ salaries, notably so for domestic workers. In this…

Premium beauty and personal care witnessed more dynamic growth in current value terms in 2023 than mass beauty and personal care. There were a number of factors behind this, although one of the major ones was the increased number of tourists. With…