Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite greater time spent at home at the height of the pandemic, demand for air care notably declined in 2020, as many local consumers, faced with mounting financial pressures, reduced their spending on perceived non-essential home care. In…
Air conditioners in Saudi Arabia have historically benefitted the most in the central region of the country, which is home to some of the biggest and most populous cities, including the capital, Riyadh. The hot weather in the country is also…
With travel seeing a full return to pre-pandemic levels, airlines have been keen to take full advantage of the situation. This has included continuously adding new fre uencies and introducing new destinations and routes to their networks. This…
Alcoholic drinks in Saudi Arabia in 2023 continued to be characterised by the fact that alcohol is prohibited by Saudi law. As such, all sales in the category come from non-alcoholic beer. Indeed, Saudi Arabia is one of the top ten markets for…
Since alcohol consumption is prohibited in Saudi Arabia under Sharia law, the alcoholic drinks packaging industry is entirely represented by non-alcoholic beverages, and non-alcoholic beer in particular. These malt-based beverages come in a variety…
In 2023, there have been stock shortages for some analgesics in key distribution channels in Saudi Arabia, resulting from producers, suppliers, and/or distributors. As a result, end consumers have been switching to alternative products containing the…
Apparel accessories remains in both value and volume slumps in 2023, albeit improving upon the sharper drops seen in 2022. We can attribute this to a normalisation effect following the atypical patterns seen during the era of the pandemic. Notably,…
Apparel and footwear is seeing both value and volume growth in Saudi Arabia in 2023, thanks to a variety of initiatives under the Saudi Vision 2030 programme. Within this, there are specific government initiatives supporting the apparel and footwear…
Apparel and footwear is thriving in Saudi Arabia with strong demand stemming from changing fashion trends, consumer preferences, the return of religious pilgrims and tourists, the demand for quality products and government regulations. Moreover, the…
Appliances and electronics specialists in Saudi Arabia experienced steady growth in current value terms in 2023. Factors that contributed to this positive growth included increasing purchasing power, population growth and urbanisation. Furthermore,…