Saudi Arabia

Meals and soups witnessed positive growth in volume terms in 2023, thanks to the normalisation of consumer lifestyles post-pandemic, including the reopening of schools and the return of consumers to their physical workplaces. The number of women in…

Mass beauty and personal care continued to see strong growth in current value terms in 2023, albeit slightly slower than in the previous year as the country’s economy contracted. With the pandemic being declared over in early 2023 more consumers…

Hotels in Saudi Arabia is registering strong year-on-year growth in 2023 with operators benefiting from meeting all of the pent-up demand as international and domestic pilgrims have been allowed to return without any cap. Saudi Arabia was in a better…

Vision 2030 is making Saudi Arabia one of the most attractive markets for investors worldwide. The goals of Vision 2030 are to increase the appeal of Saudi Arabia, not least in terms of entertainments like consumer foodservice. Prior to the COVID-19…

Despite a further drop in value sales in 2023, in line with a weakening average unit price, laundry care remained the largest category in home care in Saudi Arabia. Within laundry care, laundry detergents remained the dominant category with powder…

Sales of large cooking appliances are supported by overall demand due to population growth in the Kingdom. As seen in other essential consumer appliance categories (eg refrigeration appliances), large cooking appliances benefit from the various…

Saudi Arabia’s hot climate ensures there remains a healthy demand for juice in the Kingdom. However, the performances of the different juice categories have been varied in 2023 with demand increasingly being shaped by the growing focus on healthy…

Jeans is a stable category in apparel, being an eternally-fashionable form of apparel which can be dressed up and dressed down accordingly. That said, jeans does face some competition from the rising athleisure trend, although jeans can also be…

In-car entertainment is seeing structural declines, as separate navigation systems become defunct. In current times, most new cars, including non-luxury vehicles, come equipped with voice-enabled in-car GPS. Owing to the need for navigation, this…

Growth for digital cameras and camcorders continues its downward trajectory, owing to the mass consumer preference for smartphone cameras, coupled with continuous technology upgrades in the newer models of digital cameras pushing up prices.…