Saudi Arabia

Modern daily life is leading consumers to spend a significant amount of time in front of their phone and computer screens. This abundance of screen time has led to a greater proportion of the population developing eye health problems, be it eye…

Sales of energy drinks continue to decline in off-trade volume terms. Energy drinks incur a 100% “sin tax” in Saudi Arabia, while there are also other initiatives and restrictions aimed at discouraging the consumption of such products with the…

Players in edible oils continued to face a number of ongoing challenges towards the end of the review period, not least logistical issues created by the ongoing conflict in Ukraine. The country is the world’s largest exporter of sunflower oil, and…

Fresh milk is seeing a revival in volume sales in 2023 following a decline in the previous year due to the high rate of inflation and the increasing cost of living, which put pressure on consumers. In 2023, however, sales are witnessing healthy…

Sales of dog food continue to see dynamic double-digit growth in value and volume terms in 2024, continuing the pattern seen throughout the review period. Sales have continued to be positively impacted by the rapid rise in dog ownership in Saudi…

Hand dishwashing continued to dominate sales of dishwashing in Saudi Arabia at the end of the review period. The diversity of hand dishwashing products available in the local market in terms of prices, fragrances, and the assortment of brands on…

In line with energy-efficiency initiatives and developments, across multiple categories of consumer appliances, new energy consumption standards are being set for dishwashers.

Al Dukan from Dabbagh Group Holding Co Ltd remained the only player present in the discounters category in Saudi Arabia in 2023. The group focused on increasing its number of outlets in the western province of the Kingdom in 2023 with it opening a…

Increasing health awareness and consciousness of consumers in Saudi Arabia helped to maintain strong demand for home delivered bottled water in 2023, which is one of the leading products within direct selling. Most households in Saudi Arabia are…

As leisure and entertainment are on the rise in Saudi Arabia, including dining out, more people are facing digestive problems. Furthermore, during the holy month of Ramadan, more people experience digestive disorders such as bloating, heartburn, acid…

Dietary supplements is set to maintain dynamic current value growth in 2023. After the onset of the pandemic, consumers educated themselves on the health benefits of specific ingredients, and became particularly interested in dietary supplements with…

In 2023, dermatologicals is set to return to solid current value growth, although performances are expected to vary widely across categories. For instance, hair loss treatments is expected to continue to benefit from consumers’ perception of their…

Sales of depilatories continued to decline in retail volume terms in 2023. Aside from a brief recovery during 2020 when hair and beauty salons were forced to close – and thus women had to take a DIY approach to hair removal – sales of depilatories…

With consumers spending more time outside of the home again there was greater incentive to wear deodorants in 2023 with this helping to fuel demand. With the World Health Organisation declaring the pandemic to be over in early 2023 more consumers…

Debit cards continue to make up a large portion of all financial cards in Saudi Arabia. Indeed, debit cards are even more prevalent than credit cards in the KSA, owing to a number of factors, such as wide acceptance and convenience of use, as well as…

The dairy products market has maintained healthy growth in Saudi Arabia in current value terms, mainly due to the high rate of inflation, and it is expected that the market will register a better performance in volume terms in 2023 as prices will see…

After a surge in demand for dairy products and associated packaging in 2020 due to pandemic-related home seclusion, retail unit volume sales somewhat normalised the following year as restrictions started to ease and local consumers began to spend…

Credit cards are not as popular as debit cards in the Kingdom of Saudi Arabia, however, the category still shows a fair performance. One main issue which credit cards face in the KSA is a question mark around their compliance with Sharia Law.…

The pandemic has led consumers to become more concerned about the products they consume, and more conscious of side-effects, with some people therefore preferring to purchase herbal/traditional products instead of standard products, or those needing…

Cooking ingredients and meals witnessed positive growth in volume terms in 2023, thanks to a trend of easing inflation (particularly during the second half of the year) and an increase in the rate of employment, which together had a positive impact…