Saudi Arabia

Already starting to emerge as a trend in Saudi Arabia earlier in the review period, the pandemic heightened local consumers’ awareness of their health and wellbeing and encouraged them to review their dietary and nutritional requirements. Although…

Dairy products have established an important role in the diets of many Saudi Arabian consumers. However, in line with many markets around the world, Saudi Arabia is seeing a growing interest in plant-based alternatives that is being supported…

The pandemic had a huge impact on pet ownership in Saudi Arabia and also led to rising awareness of pet health issues as well. In 2019 the pet population in Saudi Arabia was 1.4 million, but by the end of the pandemic in 2023 this number had doubled…

Pet care continues to see dynamic double-digit growth in value and volume terms in Saudi Arabia with it having become one of the most dynamic industries in the Kingdom. This dynamism is being driven by the huge investment made by major pet care…

Political opposition and civil liberties are restricted in Saudi Arabia, whilst its economic freedom continues to face challenges. The economy has performed strongly, but is set to slow down and reliance on oil remains high, although inflation is…

In a cross-category trend, Dyson’s new pop-up stores across Riyadh and Jeddah, allow consumers to test personal care appliances prior to purchase. The pop-ups are cited as test stores, situated across malls (Panorama Mall, Nakheel Mall, Granada Mall,…

One of the actions the Saudi government took to limit the spread of COVID-19 was to close all schools and universities (with only remote learning permitted), and to suspend all social and community activities for children, including sports. This had…

In 2022, PET bottles remained the preferred choice for cooking and table sauce packaging in Saudi Arabia due to their cost-effectiveness, durability, lightweight properties and affordability in production and transportation. In chocolate…

Other pet food continues to see dynamic growth in value and volume terms in 2024, continuing the patter seen in the second half of the review period. This dynamism is in part thanks to the increasing openness of the culture in the Kingdom with…

While sales of tea and coffee continue to blossom the same cannot be said for other hot drinks which has posted a steep decline in retail volume terms in 2023. Sales have been in decline since the government introduced a sugar tax of 50% in 2019. In…