Saudi Arabia

This report provides a global overview of industrial trends from 2022 through to 2027 for the key manufacturing and service sector industries. Insights analyse long-term global trends that can help businesses adapt to changes in the production and…

Value-oriented department stores such as Centerpoint and RedTag continued to lead the category in 2023 outperforming outlets with a more premium positioning. This was largely due to price increases with many shoppers displaying a more conservative…

In 2019, there was no 15% VAT (value-added tax) implementation, expats’ families were not liable for dependence fees, and inflation and the cost of utilities like electricity, as well as tuition fees, were significantly lower. Therefore, consumers…

Beauty and personal care in Saudi Arabia continues to be led by well-established regional and international luxury brands. This includes leading local players in fragrances, such as Abdul Samad Al Quraishi, Arabian Oud, and Al-Majed for Oud. The…

Trends seen in sportswear are also influencing footwear, as the sports-inspired and athleisure trends continue. Sporting activities are a large part of the Saudi Vision 2030, and we are seeing this influence trends in sportswear and sports-inspired…

In a cross-category trend, ongoing urbanisation and population growth in the Kingdom are also underpinning demand for food preparation appliances. Notably, the trend for modern and smart-connected homes is leading consumers to increasingly seek…

Saudi Arabia has taken significant steps to transform itself into a cashless society – starting even before the event of the COVID-19 pandemic, which triggered digital evolution in industries globally. In this regard, the Kingdom of Saudi Arabia…

Modern daily life is leading consumers to spend a significant amount of time in front of their phone and computer screens. This abundance of screen time has led to a greater proportion of the population developing eye health problems, be it eye…

Sales of energy drinks continue to decline in off-trade volume terms. Energy drinks incur a 100% “sin tax” in Saudi Arabia, while there are also other initiatives and restrictions aimed at discouraging the consumption of such products with the…

Players in edible oils continued to face a number of ongoing challenges towards the end of the review period, not least logistical issues created by the ongoing conflict in Ukraine. The country is the world’s largest exporter of sunflower oil, and…

The economy in Saudi Arabia recorded one of the fastest growth rates globally in 2022, driven by elevated oil demand and peaking oil prices, allowing it to boost production and exports. Vast crude oil reserves and relatively small dependence on wheat…

Economies in the Middle East and Africa experienced a downturn in 2020 after continuous expansion since 2015. The COVID-19 pandemic, coupled with slumping oil prices, has disturbed countries’ economic development and distorted public finances.…

Fresh milk is seeing a revival in volume sales in 2023 following a decline in the previous year due to the high rate of inflation and the increasing cost of living, which put pressure on consumers. In 2023, however, sales are witnessing healthy…

Sales of dog food continue to see dynamic double-digit growth in value and volume terms in 2024, continuing the pattern seen throughout the review period. Sales have continued to be positively impacted by the rapid rise in dog ownership in Saudi…

Hand dishwashing continued to dominate sales of dishwashing in Saudi Arabia at the end of the review period. The diversity of hand dishwashing products available in the local market in terms of prices, fragrances, and the assortment of brands on…

In line with energy-efficiency initiatives and developments, across multiple categories of consumer appliances, new energy consumption standards are being set for dishwashers.

Al Dukan from Dabbagh Group Holding Co Ltd remained the only player present in the discounters category in Saudi Arabia in 2023. The group focused on increasing its number of outlets in the western province of the Kingdom in 2023 with it opening a…

Increasing health awareness and consciousness of consumers in Saudi Arabia helped to maintain strong demand for home delivered bottled water in 2023, which is one of the leading products within direct selling. Most households in Saudi Arabia are…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

As leisure and entertainment are on the rise in Saudi Arabia, including dining out, more people are facing digestive problems. Furthermore, during the holy month of Ramadan, more people experience digestive disorders such as bloating, heartburn, acid…

Dietary supplements is set to maintain dynamic current value growth in 2023. After the onset of the pandemic, consumers educated themselves on the health benefits of specific ingredients, and became particularly interested in dietary supplements with…

In 2023, dermatologicals is set to return to solid current value growth, although performances are expected to vary widely across categories. For instance, hair loss treatments is expected to continue to benefit from consumers’ perception of their…

Sales of depilatories continued to decline in retail volume terms in 2023. Aside from a brief recovery during 2020 when hair and beauty salons were forced to close – and thus women had to take a DIY approach to hair removal – sales of depilatories…

With consumers spending more time outside of the home again there was greater incentive to wear deodorants in 2023 with this helping to fuel demand. With the World Health Organisation declaring the pandemic to be over in early 2023 more consumers…

Debit cards continue to make up a large portion of all financial cards in Saudi Arabia. Indeed, debit cards are even more prevalent than credit cards in the KSA, owing to a number of factors, such as wide acceptance and convenience of use, as well as…

The Dammam in Saudi Arabia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…