Saudi Arabia

Already starting to emerge as a trend in Saudi Arabia earlier in the review period, the pandemic heightened local consumers’ awareness of their health and wellbeing and encouraged them to review their dietary and nutritional requirements. Although…

Dairy products have established an important role in the diets of many Saudi Arabian consumers. However, in line with many markets around the world, Saudi Arabia is seeing a growing interest in plant-based alternatives that is being supported…

The pandemic had a huge impact on pet ownership in Saudi Arabia and also led to rising awareness of pet health issues as well. In 2019 the pet population in Saudi Arabia was 1.4 million, but by the end of the pandemic in 2023 this number had doubled…

Pet care continues to see dynamic double-digit growth in value and volume terms in Saudi Arabia with it having become one of the most dynamic industries in the Kingdom. This dynamism is being driven by the huge investment made by major pet care…

Political opposition and civil liberties are restricted in Saudi Arabia, whilst its economic freedom continues to face challenges. The economy has performed strongly, but is set to slow down and reliance on oil remains high, although inflation is…

In a cross-category trend, Dyson’s new pop-up stores across Riyadh and Jeddah, allow consumers to test personal care appliances prior to purchase. The pop-ups are cited as test stores, situated across malls (Panorama Mall, Nakheel Mall, Granada Mall,…

One of the actions the Saudi government took to limit the spread of COVID-19 was to close all schools and universities (with only remote learning permitted), and to suspend all social and community activities for children, including sports. This had…

In 2022, PET bottles remained the preferred choice for cooking and table sauce packaging in Saudi Arabia due to their cost-effectiveness, durability, lightweight properties and affordability in production and transportation. In chocolate…

Other pet food continues to see dynamic growth in value and volume terms in 2024, continuing the patter seen in the second half of the review period. This dynamism is in part thanks to the increasing openness of the culture in the Kingdom with…

While sales of tea and coffee continue to blossom the same cannot be said for other hot drinks which has posted a steep decline in retail volume terms in 2023. Sales have been in decline since the government introduced a sugar tax of 50% in 2019. In…

The re-opening of schools has had a major impact on the recovery of many packaged food categories, with other dairy products being amongst them. The return to schools was a major factor in the recovery of chilled dairy desserts, in particular, as…

Thanks to the combined efforts of the government, schools, oral care brands, dentists, paediatricians, and pharmacists, consumers are now more aware than ever of the importance of a regular oral care routine. These factors combined with the increased…

To combat the Kingdom’s relatively high smoking prevalence, legislation and taxes on tobacco products have been implemented to deter purchases of such products. For example, in 2021, the government banned the sale of tobacco to children under 18,…

Inflation has had an impact on nappies/diapers/pants in Saudi Arabia, leading to increased costs for manufacturers and retailers. This is because prices of raw materials and the costs of transportation and production factors have increased due to…

Smartphone sales in Saudi Arabia have been facing a dip in the post-pandemic landscape, after the boost to electronics sales seen during the era of COVID-19. The top brands in the country, namely Samsung (from United Matbouli Group in KSA) which is…

Microwaves have evolved from appliances of dubious reputation which simply eat food, to versatile products which offer a variety of options. Indeed, modern microwaves can bake, grill, heat and defrost, thereby combining baking and microwaving tasks…

Menswear in the Kingdom of Saudi Arabia is inspired by both local, traditional garments, and global fashion trends. Traditional wear for men typically consists of long flowing gowns and thobes, with the latter being a long-sleeved, ankle-length,…

Within menstrual care in Saudi Arabia, sustainable products are becoming increasingly popular, in line with the global trend. These products are designed to be eco-friendly and reduce waste, compared to traditional disposable menstrual care products.…

An increasing number of Saudi men are now considering using men’s grooming products to help them to create the best versions of themselves. Saudi men want to be well groomed but want to follow simple and relatively quick routines to achieve this. As…

Demand for ready meals in Saudi Arabia surged during the pandemic as foodservice closures and fears around food delivery drove home-cooking occasions; ready meals presented a more convenient alternative than cooking meals from scratch. Although the…