Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2019, there was no 15% VAT (value-added tax) implementation, expats’ families were not liable for dependence fees, and inflation and the cost of utilities like electricity, as well as tuition fees, were significantly lower. Therefore, consumers…
Beauty and personal care in Saudi Arabia continues to be led by well-established regional and international luxury brands. This includes leading local players in fragrances, such as Abdul Samad Al Quraishi, Arabian Oud, and Al-Majed for Oud. The…
Trends seen in sportswear are also influencing footwear, as the sports-inspired and athleisure trends continue. Sporting activities are a large part of the Saudi Vision 2030, and we are seeing this influence trends in sportswear and sports-inspired…
In a cross-category trend, ongoing urbanisation and population growth in the Kingdom are also underpinning demand for food preparation appliances. Notably, the trend for modern and smart-connected homes is leading consumers to increasingly seek…
Saudi Arabia has taken significant steps to transform itself into a cashless society – starting even before the event of the COVID-19 pandemic, which triggered digital evolution in industries globally. In this regard, the Kingdom of Saudi Arabia…