Saudi Arabia

Despite a decline in value sales due to falling unit price driven by price promotions, demand for surface care remains elevated in relation to pre-pandemic levels, and continued to rise in 2023. Products in surface care claiming to kill 99.99%…

Consumers are becoming more health-conscious and are seeking healthier food options. Supermarkets in Saudi Arabia are looking to respond to this by offering a wider range of organic, natural, and locally sourced products. They are also providing more…

There is limited demand for sun care in Saudi Arabia, with sun protection accounting for the bulk of retail volume sales. While the local climate is very hot and the sun is strong – the Tropic of Cancer passes through the middle of the Kingdom –…

Sugar confectionery in Saudi Arabia continues to register healthy growth in retail volume and current value terms. In addition to economic factors, including an easing inflation rate and an increase in the rate of employment, sales are being driven…

The COVID-19 crisis had a very strong negative impact on the performance of street stalls/kiosks in Saudi Arabia. Both chained and independent street stalls/kiosks recorded big declines in foodservice value sales and the number of transactions as…

Sales of stale foods have continued to see healthy growth in retail volume and value terms in 2023, with sales benefiting from a booming economy. The market saw several challenges in 2022 from Russia's invasion of Ukraine and global inflation which…

Sporting activities are a large part of the Saudi Vision 2030, and we are seeing this influence trends in sportswear and sports-inspired apparel and footwear, particularly so in menswear and increasingly so in childrenswear and womenswear. Notably,…

With all sports centres, activities, and events suspended for significant periods during the COVID-19 pandemic, sports nutrition suffered a drastic decline in 2020. Consumers were not able to work out as regularly as they did previously, meaning that…

The Saudi government is focusing on promoting sports across the Kingdom with it aiming to encourage people to lead healthier lifestyles through its Quality of Life programme, which is one of its Vision 2030 initiatives. It is paying great attention…

The introduction of the excise tax on sugar-sweetened beverages in Saudi Arabia, which came into force on 1 December 2019, has had a notable influence on beverage companies' packaging strategies, particularly evident in the sizes of packs utilised by…

Sales of soft drinks have continued to see healthy growth in retail volume and value terms in 2023, with sales benefiting from a booming economy. Furthermore, the country’s hot climate means there is a constant demand for soft drinks. Saudi Arabia…

The market for snacks in Saudi Arabia is expected to register robust growth in current value terms in 2024, continuing the trend of the previous year. This will be consistent with a more positive economic outlook, thanks to easing inflation and an…

Overall smokeless tobacco, e-vapour products and heated tobacco saw triple-digit rises in both volume and current value sales In Saudi Arabia in 2023. The popularity of heated tobacco products continued to expand, led by Phillip Morris as the main…

Small local grocers continue to face strong competition from modern grocery retailers and e-commerce. This is because modern grocery retailers such as supermarkets and hypermarkets look to provide a wide variety of products under one roof and use…

Health and wellness trends, as enhanced by both the era of the pandemic and the government’s healthy living promotions as part of the Saudi Vision 2030, have inspired consumers to adopt healthy eating habits. In turn, this has encouraged interest in…

COVID-19 led to a strong rise in the growth rate for sleep aids, as the stresses and pressures of the pandemic boosted demand for these products. In addition to the fear of falling ill, many Saudi consumers also faced economic uncertainty and nagging…

Skin care continued its revival in 2023 having seen declining volume sales during the early years of the review period. With the pandemic over the local population increased with foreign workers returning to the Kingdom in search of employment…

The self-service cafeterias category is expected to achieve a full recovery to a pre-pandemic level of value sales in 2023 and is expected to maintain healthy growth over the forecast period due to the growing number of expats entering the kingdom,…

The market for savoury snacks in Saudi Arabia is expected to see another year of robust growth in retail volume terms in 2024, thanks to the revival of busy pre-pandemic lifestyles, especially with more women joining the workforce, and an increase in…